Beautycounter is a company specializing in beauty and personal care products, with a focus on skincare, makeup, and fragrances. It offers a range of products including moisturizers, serums, sun protection, foundation, and mascara. The company frequently promotes special offers and discounts on its products, indicating an emphasis on both quality and customer engagement. Beautycounter operates primarily online, providing a convenient shopping experience via its ecommerce platform, and highlights gifting options for holidays and special occasions.