AutoFi is a company that provides an advanced finance-centered digital retailing platform for car dealerships, aiming to streamline and enhance the car buying and selling process both online and in showrooms. The platform addresses common dealership challenges such as decision overload, consumer distrust, and desk bottlenecks by offering intelligent lender routing and simplified sales processes. By incorporating flexible solutions into branded buying experiences, AutoFi enables dealers, OEMs, and marketplaces to engage customers anytime, anywhere, helping them to sell smarter and improve profitability. Established in 2016, AutoFi focuses on empowering sales teams for efficient operation and enhanced customer satisfaction by providing tools to facilitate faster sales and better lender decisions.