Digital Marketing Manager

Job Description

Join Gridlines, a dynamic and ambitious financial modelling consultancy revolutionising how businesses make critical decisions. We're looking for a hands-on Digital Marketing Specialist to drive our digital presence and lead generation initiatives.

As part of our close-knit marketing team, you'll shape and execute strategies that directly impact our growth, working alongside our Marketing Director to deliver campaigns that resonate with financial decision-makers globally.

Key responsibilities

Strategic planning & execution

• Develop and implement comprehensive marketing strategies with the Marketing Director
• Drive growth through integrated campaigns across paid advertising, SEO, email marketing, and social media
• Optimise lead nurture processes and conversion rates with sales teams
• Manage paid advertising campaigns across multiple platforms
• Implement and maintain SEO best practices
• Create and execute LinkedIn-focused B2B social media strategies

Digital marketing & communication

• Develop, manage and optimise HubSpot CRM and marketing platform
• Create and manage HubSpot email campaigns, landing pages, and forms
• Maintain mailing list data quality and segmentation within HubSpot
• Create compelling, conversion-focused copy across all channels
• Maintain and grow LinkedIn presence
• Manage and optimise PPC campaigns across Google and LinkedIn ads
• Monitor and improve SEO rankings and organic traffic
• Ensure all communications are accurate, compelling, and compliant with brand standards
• Work with internal teams and external agencies for cohesive messaging
• Graphic design skills are a distinct advantage

Technical skills

• HubSpot expertise required: demonstrable experience in implementing Hubspot CRM and marketing platform, automation, email campaigns, and lead scoring
• Proven track record in managing successful Google and LinkedIn PPC campaigns
• Strong working knowledge of WordPress and GA4
• Proficiency with SEO tools (e.g. SEMrush/Ahrefs) preferred
• Strong analytical and data interpretation capabilities
• Strong understanding of SEO best practices

Analytics and performance

• Monitor, analyse, and report on paid and organic campaign performance
• Track and optimise PPC campaign ROI
• Monitor SEO metrics and search rankings
• Analyse social media engagement and conversion rates
• Provide ongoing evaluation of campaigns and recommendations for improvements. 

Requirements

Experience and education

• Minimum 2 years of hands-on experience with HubSpot
• Degree in Marketing, Communications, or related field (or CIM Level 6 equivalent)
• Demonstrated experience in finance or legal industry marketing

Personal attributes

• Exceptional written and verbal communication skills with strong attention to detail
• Strong problem-solving abilities
• Excellent time management and prioritisation skills
• Ability to work autonomously or as part of a team

Benefits

• Full remote-working capability
• Holiday allowance (29 days + bank holidays)
• Customised technology package
• Professional development opportunities

Equal opportunities

We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.