Head of Marketing

Job Description

What You’ll Do:

Own end-to-end marketing strategy and performance for Sword with your main KPI being enrollments;

Lead creative strategy, including execution and direction of assets and copy of enrollment and lifecycle campaigns;

Own and further develop tone of voice and voice of the customer;

Identify growth opportunities and deploy strategies to mitigate under-performance;

Interface with leaders of other business units and drive cross functional projects;

Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments;

Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels;

Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting;

Design and optimize member journeys—from first touch to long-term engagement;

Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing;

Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports);

Establish clear KPIs and operational cadences for reporting, iteration, and scale;

Act as the voice of the member—bringing empathy, curiosity, and creativity to every decision;

Own and drive product marketing announcements to strengthen positioning and brand visibility in the health space.

What We’re Looking For:

A passion for helping people live healthier, pain-free lives;

10 years of marketing experience with a strong background in growth or performance marketing;

Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments;

Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech;

Analytical and data-driven, with experience using tools like Looker, Google Sheets, and A/B testing frameworks;

Experience building high-impact user journeys and optimizing multi-channel funnels;

Proven ability to lead and develop high-performing teams;

Excellent communication skills — able to distill complex ideas into compelling narratives;

Bias toward action, creative problem solving, and ownership;

Comfort navigating ambiguity and operating in a very fast-changing environment.

To ensure you feel good solving a big Human problem, we offer:

A stimulating, fast-paced environment with lots of room for creativity;

A bright future at a promising high-tech startup company;

Career development and growth, with a competitive salary;

The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;

A flexible environment where you can control your hours (remotely) with unlimited vacation;

Access to our health and well-being program (digital therapist sessions);

Remote or Hybrid work policy. 

To get to know more about our Tech Stack, check here.