Sword Health

Head of Marketing

Job Description



What You’ll Do:
  • Own end-to-end marketing strategy and performance for Sword with your main KPI being enrollments;
  • Lead creative strategy, including execution and direction of assets and copy of enrollment and lifecycle campaigns;
  • Own and further develop tone of voice and voice of the customer;
  • Identify growth opportunities and deploy strategies to mitigate under-performance;
  • Interface with leaders of other business units and drive cross functional projects;
  • Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments;
  • Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels;
  • Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting;
  • Design and optimize member journeys—from first touch to long-term engagement;
  • Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing;
  • Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports);
  • Establish clear KPIs and operational cadences for reporting, iteration, and scale;
  • Act as the voice of the member—bringing empathy, curiosity, and creativity to every decision;
  • Own and drive product marketing announcements to strengthen positioning and brand visibility in the health space.

    • What We’re Looking For:
  • A passion for helping people live healthier, pain-free lives;
  • 10 years of marketing experience with a strong background in growth or performance marketing;
  • Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments;
  • Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech;
  • Analytical and data-driven, with experience using tools like Looker, Google Sheets, and A/B testing frameworks;
  • Experience building high-impact user journeys and optimizing multi-channel funnels;
  • Proven ability to lead and develop high-performing teams;
  • Excellent communication skills — able to distill complex ideas into compelling narratives;
  • Bias toward action, creative problem solving, and ownership;
  • Comfort navigating ambiguity and operating in a very fast-changing environment.


    • To ensure you feel good solving a big Human problem, we offer:
  • A stimulating, fast-paced environment with lots of room for creativity;
  • A bright future at a promising high-tech startup company;
  • Career development and growth, with a competitive salary;
  • The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
  • A flexible environment where you can control your hours (remotely) with unlimited vacation;
  • Access to our health and well-being program (digital therapist sessions);
  • Remote or Hybrid work policy. 
  • To get to know more about our Tech Stack, check here.

    • Apply Now
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