48011032929 - Lead Generation Specialist / SDR

Job Description

Job Title: Lead Generation Specialist / SDR (E-commerce / Shopify, Outbound)

Employment Type: Full-Time

Location: Remote — must be able to work EST / CT hours

Type of contract: Independent contractor 

Reports To: Founder

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

About Us

We’re building an AI-powered Marketing Intelligence Layer for Shopify brands — currently delivered through a Fractional CMO model.

We work with DTC e-commerce brands in the supplements, skincare, wellness, functional foods, athleisure, and fitness categories, typically generating $2–15M in annual revenue.

Today, we provide these brands with customer journey consulting to improve retention, LTV, and profitability — and we’re now productizing this expertise into a SaaS product.

You’ll be our first dedicated Lead Generation Specialist / SDR, working directly with the founder to fill the calendar with qualified conversations from high-potential brands that match our ICP.

Ideal Customer Profile (ICP)

Business Type: DTC / B2C e-commerce brands

Platform: Shopify (required); ideally using Klaviyo or a similar retention stack

Revenue Range: $2–15M USD annually

Geography: Primarily USA (Austin, Atlanta, Boston prioritized) and Toronto (bonus)

Verticals:

• Healthy lifestyle brands
• Supplements & nutraceuticals
• Beauty/skincare
• Wellness / functional foods & beverages
• Athleisure/fitness

Buyer Personas:

• Founder / CEO
• CMO / VP Marketing
• VP Growth / Head of Growth
• Head of Retention / Lifecycle / CRM

Primary Use Case:

Brands already investing in paid media, email/SMS, and lifecycle marketing — looking to improve retention, LTV, and marketing profitability.

Role Summary:

You’ll own the top of the funnel — sourcing, qualifying, and booking meetings with ICP-aligned Shopify brands.

Your responsibilities include:

• Researching and identifying ideal prospects
• Building and running outbound sequences (email + LinkedIn; cold calling optional)
• Booking qualified meetings with Founders / CMOs
• Continuously optimizing messaging, targeting, and performance

This is a pure outbound role — no warm leads. You must be comfortable building a pipeline from scratch.

Key Responsibilities:

1. Lead Sourcing & Research

• Build targeted lead lists using tools like Clay, Crunchbase, Apollo, LinkedIn Sales Navigator, or others
• Enrich leads with data such as revenue estimates, tech stack, location, role, and verified contact info
• Qualify prospects by revenue band, tech stack, vertical, and geography

2. Outbound Campaigns

• Design and run multi-touch outbound sequences (email + LinkedIn; cold calling is a plus)
• Use tools such as Instantly.ai, Lemlist, or Mailshake for outreach
• Utilize tools like Lemcal or Cal.com for booking
• Write and A/B test subject lines, intros, and CTAs
• Personalize outreach with relevance hooks (e.g., “noticed you’re a Shopify + Klaviyo brand in the wellness space…”)

3. Pipeline & Handover

• Book qualified meetings for the Founder (Jiri)
• Ensure seamless handover — including meeting notes, context, and expectations
• Maintain an up-to-date CRM or tracking board (ClickUp, Notion, HubSpot in the future)

4. Performance & Optimization

• Track KPIs: replies, booked calls, show-ups, and ICP fit
• Refine targeting, messaging, and micro-segments based on performance data
• Suggest new angles (e.g., partnerships, agencies, communities, events)

Required Skills & Experience

• 1–3+ years’ experience as an SDR / BDR / LeadGen Specialist in:
• B2B SaaS, or
• E-commerce/marketing services/agencies
• Proven success in outbound lead generation (not just inbound handling)
• Experience with at least one of the following tools:
• Clay, Apollo, ZoomInfo, Leadspicker (for data enrichment)
• Instantly.ai, Lemlist, Mailshake (for outreach)
• Comfortable working US time zones (EST / CT)
• Excellent written and spoken English — able to communicate professionally with US Founders and CMOs
• Familiarity with Shopify / e-commerce brands is a strong plus
• Basic understanding of customer journey, lifecycle marketing, retention, and LTV

Nice to Have

• Previous experience with Shopify-focused agencies, MarTech, or analytics tools
• Prior success booking meetings in US / Canadian markets
• Familiarity with LinkedIn Sales Navigator, Clay + Instantly stack
• Proven results booking meetings with revenue-based ICPs (e.g., brands doing $2–10M ARR)

KPIs & Success Metrics

We value outcomes over activity.

Core KPI:

• Number of qualified meetings that show up with the Founder

Secondary KPIs:

• Reply rate on outbound campaigns
• Percentage of booked calls that match ICP
• Show-up vs. no-show rate
• Number of SQLs (Sales Qualified Leads) per month