Performance Marketing Manager
Job Description
About Donorbox
Donorbox is a leading fundraising platform and donor management system for nonprofit organizations. Our mission is to accelerate positive impact worldwide by helping nonprofits become highly effective at raising funds and managing their supporter base. Since 2014, we have powered more than 100,000 global organizations to close to $3B in donations. 🚀
Our fast-growing company is profitable and bootstrapped with a healthy run rate. We have a fully distributed and diverse 150-person team based in 16+ states and 23+ countries.
🏅Donorbox is rated the #1 software for fundraising, donor management, and nonprofit payment on G2 based on hundreds of verified customer reviews. We're proud of what we do, and our product reflects it!
The Role
We’re looking for a data-driven, full-funnel Google Ads & Performance Marketing Manager who can own the entire paid acquisition pipeline — from strategy and campaign creation all the way through conversion tracking, landing page optimization, lead nurturing, and customer acquisition.
This is not a “traffic generation only” role. You’ll be responsible for driving measurable revenue outcomes, not just clicks or impressions.
Responsibilities
- Strategy & Ownership:
- Own and manage the entire Google Ads and paid search pipeline for Donorbox.
- Develop and execute full-funnel paid acquisition strategies to attract, convert, and retain nonprofit customers.
- Manage budgets, forecast performance, and optimize ROI across campaigns.
- Campaign Management:
- Build, manage, and continuously optimize Google Ads (Search, Display, YouTube, and Performance Max).
- Conduct keyword research, audience targeting, and competitor benchmarking.
- Create compelling ad copy and visuals that align with Donorbox’s voice and audience.
- Landing Pages & Conversion Optimization:
- Collaborate with design and growth teams to develop and test high-converting landing pages.
- Use analytics and heatmaps (e.g., GA4, Hotjar) to improve conversion rates.
- Implement A/B testing frameworks for continuous improvement.
- Full-Funnel Performance Tracking:
- Set up accurate tracking for conversions (signups, demos, customer activations).
- Work with CRM and data teams to ensure closed-loop attribution from ad click → signup → paying customer.
- Monitor CAC, LTV, and ROAS to ensure efficiency and profitability.
- Cross-Team Collaboration:
- Partner with Product Marketing, CRM, and Sales teams to align messaging and follow-up flows.
- Provide insights and performance feedback to leadership to guide strategic decisions.
Qualifications & Experience
- 6+ years managing Google Ads and performance marketing with a B2B SaaS or similar funnel.
- Proven ability to drive measurable revenue outcomes — not just traffic or leads.
- Strong understanding of conversion tracking, attribution models, and analytics tools (GA4, Tag Manager, Looker Studio, HubSpot, ActiveCampaign).
- Experience with landing page optimization, A/B testing, and conversion rate optimization (CRO).
- Analytical mindset — skilled in interpreting data and making data-driven decisions.
- Excellent written communication and storytelling through data.
Bonus Skills
- Experience with LinkedIn Ads or Meta Ads for nonprofit or SaaS audiences.
- Familiarity with nonprofit fundraising or donor engagement tools.
- Experience integrating ads data into CRM or marketing automation workflows.
Details
- Fully remote based in India
- Salary: $20-25k USD, depending on experience and location
Benefits & Perks
- Fully remote work from the comfort of your home
- Eligibility for employee equity plan (stock options)
- Reimbursement package for home office expenses and professional development, up to $1.5k
- Generous time off policy of 21 days (birthday included 🎉), 8 holidays of your choice, and 2 paid volunteer days
- Wellness program with fitness and mindfulness classes
- Love your work and our mission of serving nonprofits!
The Application Process
We have 6 stages:
- Apply here and fill out our questions to tell us about you!
- Prescreen Call with the Talent Team
- Interview with Hiring Manager
- Assignment
- Panel/Final Interview
- Background & Reference Checks
If this sounds like the right role for you, please apply today and let us know why. We look forward to hearing from you!
