Social Media Manager (Premium Tobacco)

Job Description

Adrian Magnus, part of Carazo Enterprise SL, is a premium cigar distribution company established in 2012. With 40+ professionals, we manage 30+ premium cigar brands across Europe, the U.S., and Latin America. Our mission is to bring the world’s finest handcrafted cigars to enthusiasts with precision, integrity, and respect for tradition.

Operating from hubs in Madrid, Marbella, Gran Canaria, Panama, and Costa Rica, we are driven by quality, heritage, and customer satisfaction.

Position Summary

We are looking for a creative, analytical, and brand-savvy Social Media Manager to join our international marketing team.
In this role, you will manage and grow the company’s presence across social platforms, ensuring brand consistency, engaging storytelling, and strategic alignment with our luxury cigar portfolio.

This position is ideal for someone who understands premium branding, thrives in fast-paced environments, and knows how to translate business objectives into impactful digital communication.

Key Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, TikTok, Threads, and YouTube.
• Manage the content calendar, ensuring consistent posting aligned with brand tone and seasonal campaigns.
• Collaborate with creative, trade marketing, and sales teams to create engaging visual and written content.
• Manage and optimize paid social media campaigns (Meta Ads, Google Ads, and other platforms), including targeting, budget allocation, and performance tracking.
• Monitor community engagement, respond to messages, and nurture relationships with followers and partners.
• Analyze performance metrics and prepare monthly reports on reach, engagement, and growth.
• Research trends and competitor activity to propose innovative ideas and campaigns.
• Coordinate with agencies, photographers, and designers when necessary.
• Ensure all content complies with advertising regulations for tobacco-related brands.

Requirements

• Minimum 3 years of experience managing social media accounts for lifestyle, luxury, or premium brands.
• Proven experience with ad campaign management and analytics (Meta Business Suite, Google Ads, etc.).

• Strong understanding of visual storytelling, aesthetics, and brand positioning.
• Experience with content planning tools (e.g., Later, Hootsuite, Metricool, or similar).
• Proficiency in English (C1); knowledge of Spanish or Russian is a plus.
• Excellent communication, copywriting, and organizational skills.
• Ownership mindset with accountability, adaptability, and motivation to grow in a fast-scaling brand.
• Strong analytical mindset with the ability to track KPIs and optimize strategies.
• Passion for cigars, craftsmanship, or luxury lifestyle industries is an advantage.
  

Benefits

• Competitive pay: USD 1,000–1,300 gross/month (B2B contract).
• Fully remote role within the CET time zone.
• Career growth: Opportunity to take on more responsibility and grow within the Marketing team.
• Cross-functional exposure: Collaborate directly with executive leadership and international teams.
• Fast-impact environment: Join a growing company where you can build, improve, and make a real difference from day one.

Upload your CV in English and include your portfolio (if available), answer the screening questions, and take the first step toward becoming part of a dynamic, multicultural work environment. We can’t wait to meet you!