Business Development Representative

Job Description

ABOUT THE ROLE

A U.S.-based legal-marketing company that specializes in lead generation for law firms is seeking a Business Development Representative (BDR) / Appointment Setter to help expand their client base. You’ll focus on outbound calling to connect with law-firm decision-makers, introduce the company’s lead-generation network, and book discovery meetings for the internal sales team.

Time Zone: U.S. Business Hours

Salary: $1000-$1200/mo + Incentives

WHO YOU ARE

• A confident communicator in the English language 
• Self-driven, competitive, and comfortable making high-volume outbound calls (smile-and-dial mentality)
• Results-oriented with a demonstrated experience in achieving meeting-setting targets
• Tech-savvy and able to learn CRMs and dialers quickly (e.g., Zoho, Vonage)
• Resilient and coachable, you take feedback, refine your approach, and stay energized
• Comfortable working independently while collaborating closely with the company leaders and internal sales team

WHAT YOU’LL DO

• Outbound Prospecting & Lead Generation
• Call prospective law-firm clients daily to secure qualified appointments for Account Executives
• Follow structured outreach scripts and tailor messaging to capture interest and handle objections
• Log calls, notes, and follow-ups accurately in Zoho CRM, integrated with Vonage
• Research and identify new or emerging law-firm leads to expand target lists
• Performance & Reporting
• Maintain consistent high-volume activity (hundreds of calls weekly)
• Book an average of 5+ meetings per week by ramp period; 10 per week represents top performance
• Track daily activity and provide concise weekly progress summaries
• Collaboration & Systems
• Partner with the sales team to refine scripts, lead lists, and outreach strategy
• Share feedback and insights to strengthen campaign results
• Engage in regular coaching sessions to improve communication and conversion effectiveness

Requirements

• 3+ years of experience in outbound sales, appointment-setting, or B2B lead generation (preferably for U.S.-based clients)
• Proven success in high-volume cold-calling or tele-prospecting roles
• Excellent spoken English and professional phone demeanor suitable for U.S. audiences (South Africa or LATAM preferred)
• Strong technical proficiency with CRM platforms, dialer tools, and data tracking (Zoho and Vonage experience a plus)
• Reliable internet connection and a quiet, professional remote workspace

Benefits

• Work From Home
• Training & Development
• Performance Bonus