Head of Sales & Marketing

Job Description

Finexio is the leader in AP Payments as a Service, the leading embedded payments solution for business to business (B2B) payments. Finexio simplifies the way businesses process and receive B2B payments by integrating electronic payments and cash flow improvement solutions directly into the world’s largest accounts payable and procurement software platforms.

Our vision is a world in which finance leaders only have to decide “what” to pay- Finexio’s software seamlessly handles the “how” and the “when”.

We are growing revenue nearly 100% annually and are a leading disruptor in the B2B Payments and Fintech industry. The company has raised over $65m in investment and is backed by investors JP Morgan, Discover, NBH Bank, Mendon Venture Partners, and Valley Bank. These investors believe in the mission and technology so much so they are also customers and partners.

Finexio is seeking a Head of Sales & Marketing who is driven by challenges, ready to dig into the details, eager to drive a culture of accountability and success within the sales team and own the delivery of annual booking targets. Finexio is looking for someone who doesn’t just want a job, but is passionate about making a significant impact. 

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to drive revenue growth and enhance market share.
• Align sales and marketing initiatives with Finexio's business objectives, ensuring a cohesive approach to market penetration.
• Lead, mentor, and manage the sales and marketing teams, fostering a culture of high performance and continuous improvement.
• Recruit, train, and retain top talent, ensuring the teams are equipped with the necessary skills and knowledge.
• Identify, establish, and nurture relationships with key executives, influencers, and consultants within the Accounts Payable Procure-to-Pay software industry.
• Conduct ongoing market research to identify trends, opportunities, and competitive threats.
• Provide insights and recommendations to the executive team to inform strategic decisions.
• Set and monitor sales targets, KPIs, and budgets, ensuring alignment with company goals.
• Ensure company sales processes are being adhered to and company provided tools are being utilized to optimize efficiency and effectiveness
• Oversee the development and execution of marketing campaigns across various channels to enhance brand awareness and generate leads.
• Ensure consistent messaging and positioning of Finexio's products and services in the market.
• Work closely with product development, finance, and operations teams to ensure alignment and support for sales and marketing initiatives.
• Facilitate communication and collaboration across departments to achieve company objectives.
• Manage the sales and marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Prepare and present regular reports on sales and marketing performance to the executive team and entire company.
• Travel may be up to 25%

Requirements

• 10+ years of professional experience in B2B SaaS/Fintech sales and marketing, with at least 4 years in a leadership position overseeing both functions.
• A track record of developing and executing successful sales and marketing strategies that have resulted in substantial revenue growth in the enterprise software or fintech sectors.
• Experience in setting and managing sales targets, budgets, and performance metrics.
• Experience in selling SaaS products to a diverse range of industries and understanding how to articulate the value of software in addressing specific business needs.
•  Proven experience in leading and motivating sales and marketing teams that focus on proactive outbound prospecting and opportunity generation. A history of mentoring and developing sales and marketing talent to improve performance and career progression is required.
• A methodical approach to sales, with experience in building and implementing structured sales processes, performance metrics, and effective training programs. The ability to use data and analytics to drive decision-making and improve sales efficiency and effectiveness.
• High competency with Salesforce and HubSpot. Demonstrated ability to leverage these tools to track team performance, manage the sales and marketing funnels, and generate insightful reports that drive action and results.
•  Demonstrable experience developing and executing go-to-market plans for B2B SaaS platforms targeting the C-suite, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging, etc.)
• Prior management of marketing spend of $1m+ with demonstrated positive ROI
• Experience in structuring sales teams to ensure a consistent focus on outbound prospecting, including tracking and measuring prospecting activities within large accounts.
• Ability to align closely the Marketing and Sales functions to ensure a seamless lead-to-sales qualification process and to establish consolidated reporting that tracks the effectiveness of sales and marketing efforts.
• Demonstrated ability to provide rigorous training and process adherence, driving a culture of performance and time-bound progression beginning with marketing and working through the sales stages.
•  Proficient in managing complex sales cycles with a duration of 4-9 months, including identifying and measuring critical stages from lead to closed opportunity.’
• Deep understanding of key sales metrics, particularly around opportunity progression, proposal rates, and closing ratios. Ability to establish and monitor metrics that track performance from initial lead through to closed sales.
• Exceptional communication and presentation abilities, with experience engaging C-suite executives and key stakeholders.
•  Ability to thrive in a fast-paced, highly transparent, dynamic environment and adapt to changing market conditions.
• Strong problem-solving skills with a proactive approach to identifying, communicating , and addressing challenges.
• Candidates will be prioritized that have all the above and:
• Experience in developing and managing channel partnerships within the Accounts Payable Procure-to-Pay software industry.
• In-depth understanding of the B2B payments landscape, including embedded payments and commercial payments.
• Familiarity with the procure-to-pay software ecosystem and related market dynamics.

Benefits

Why You’ll Love Working at Finexio:

• Culture: We are a humble, client-first team that is focused on collaborative data-driven success.
• Speed: We move fast, love new ideas and give you the opportunity to push your limits.
• Growth: We are expanding rapidly into new markets, launching new services and creating a world-class company

What We Offer:

• The chance to work in a fast-paced start-up environment with experienced industry leaders
• An environment where you can dive deep into the latest technologies and make a real, measurable impact
• Employee Engagement – Quarterly virtual team building activities and monthly team lunches
• Competitive salary and stock options
• Medical, dental, and vision
• Unlimited Vacation Policy

140k – 160k base (Uncapped Commissions bringing the total comp to 210k-240)

*If team targets are being met then there is the potential for 300K-350k total comp