Growth Marketing Manager (SEO)

Job Description

About the CookUnity Growth Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

The role:

As an SEO Manager, you will be responsible for developing and executing comprehensive SEO strategies that drive traffic, user engagement, and conversions across our web and mobile properties. You will manage all aspects of SEO, including technical, on-page, and off-page optimization, as well as leading our content strategy.

You will also lead App Store Optimization (ASO) efforts to maximize visibility and downloads of our mobile app across both the Apple App Store and Google Play Store. You will collaborate cross-functionally with multiple teams to ensure alignment and synergy in our efforts to achieve business goals.

Responsibilities:

• Lead Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO: Develop and execute strategies for each aspect of SEO to maximize organic traffic and search visibility.
• Lead Content Marketing Strategy: Drive the content strategy for our blog and website, including the creation of content calendars, ideation, content development, and publishing.
• Content Management: Lead and mentor content writers, both in-house and freelancers, to produce high-quality, search-optimized content that aligns with our brand voice and drives user engagement.
• SEO Performance Monitoring and Reporting: Use analytics tools to monitor performance, identify issues, and make data-driven decisions to optimize SEO strategies.
• App Store Optimization (ASO): Develop and implement ASO strategies to maximize the visibility and downloads of our mobile app, including optimizing app titles, descriptions, keywords, and visual assets.
• Manage SEO Agency: Oversee the day-to-day activities and performance of the external SEO agency, ensuring deliverables and results align with the company’s goals.
• Cross-Functional Collaboration:
  • Work closely with the Brand Marketing team to optimize organic social media and YouTube content to support SEO efforts and maximize visibility.
  • Partner with the Engineering team and the SEO agency to ensure technical SEO projects, such as site audits, page speed optimization, and schema markup implementation, are executed effectively.
  • Manage cross-functional collaborations with the Product team to design and develop SEO-focused landing pages and improve website architecture.
• Competitor Analysis: Regularly analyze competitor websites and strategies to identify gaps and opportunities to improve our SEO positioning.
• SEO & ASO Best Practices and Trends: Stay up-to-date with the latest SEO and ASO trends, algorithm updates, and industry best practices, and implement changes to ensure the company remains competitive.

Qualifications:

• Experience: At least 5 years of experience in SEO, with a proven track record of delivering results.
• Management: At least 3 years of experience in a managerial role, leading SEO strategies and managing SEO teams or agencies.
• Technical Expertise: Minimum of 5 years of hands-on experience with technical SEO, including crawlability, indexability, site architecture, page speed and performance, mobile-friendliness, schema markups, XML sitemaps, and more.
• Content Management: At least 2 years of experience managing content writers and leading content strategy and development.
• Analytical Skills: Strong analytical and problem-solving skills with experience using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMRush, Moz, Screaming Frog, etc.
• Cross-Functional Experience: Proven ability to work collaboratively with Marketing, Product, and Engineering teams to drive successful SEO initiatives.
• Project Management: Strong project management skills with experience in managing multiple projects simultaneously.
• Communication: Excellent written and verbal communication skills, with the ability to clearly communicate SEO strategies and results to stakeholders at all levels.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master’s degree or additional certifications (e.g., Google Analytics, SEO certifications) is a plus.
  Additional Qualifications**:** Experience in ecommerce, DTC, or a high-growth startup environment is highly desirable.

Benefits:

• 💸 Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
• 🗺 Work remotely: design the life that you want.
• ⛱ Enjoy 15 days of vacation each year from start date.
• 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.
• 🕯 Compassionate Leave: 3-5 days each time the need arises.
• 🧑‍🏫 Personalized English coach
• If you are required to report to work on any of the selected National Holidays (ARG) you’ll be paid double your normal daily rate.