Digital Marketing Manager

Job Description

LoneStar Motor Co is seeking a dynamic and results-driven Digital Marketing Manager to spearhead our digital marketing initiatives and elevate our online presence in the automotive industry. As a key player in our marketing team, you will be responsible for developing, implementing, and optimizing digital marketing strategies that align with our business objectives and drive customer engagement. This role requires a creative mind with a strong analytical background, as you will be tasked with utilizing data-driven insights to enhance our online campaigns, manage our social media platforms, and improve our SEO and PPC efforts. You will collaborate with cross-functional teams to create cohesive campaigns that resonate with our target audience, ultimately contributing to the growth of our brand and increasing customer conversion rates. The ideal candidate will have a passion for the automotive industry, possess keen marketing knowledge, and stay updated with the latest digital marketing trends. If you are a strategic thinker with a proven track record of successful digital marketing campaigns, we invite you to bring your expertise to LoneStar Motor Co and play a vital role in shaping our digital future.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness and increase lead generation.
• Manage and optimize all digital marketing channels, including social media, email marketing, SEO, and PPC campaigns.
• Analyze performance metrics and customer insights to refine campaigns and improve ROI.
• Lead the content creation process across various platforms, ensuring alignment with brand messaging and target demographics.
• Collaborate with product and sales teams to integrate campaigns and enhance cross-promotional opportunities.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing.
• Conduct competitive analysis and market research to identify new opportunities and threats to our market position.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 1 year of experience in digital marketing management, preferably in the automotive sector.
• Proficient in digital marketing tools and analytics platforms such as Google Analytics, SEMrush, and Hootsuite.
• Strong understanding of SEO, PPC, social media, and email marketing best practices.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Proven track record of successful campaign management and lead generation strategies.
• Ability to think critically, creatively solve problems, and make data-driven decisions.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home