Product Marketing Manager - LATAM

Job Description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

We are seeking an experienced and talented Product Marketing Manager to join our dynamic team. As a Product Marketing Manager, you will play a key role in driving go-to-market strategies, setting up product launch processes and will work closely with the Head of Product on product strategy and positioning.

What you’ll do:

• Market and Customer Analysis: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in LATAM
• Go-to-Market Strategy: Develop plans for product launches and promotions. Define target markets and work with sales and product teams for strategy alignment.
• Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build in product tours and guides for different ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels.
• Content Development: Develop product-related marketing content to support our communication channels, including competitor pages, whitepapers, videos, and presentations. Create and manage content for online campaigns such as social media, email marketing, and product announcements. Translate complex technical concepts into clear, compelling messages tailored to our target audience.
• Onboarding & activation: Identify opportunities to improve the onboarding process and increase product activation
• Results: Own key performance indicators (conversion, monetization, activation) and translate insights into actionable improvements for product and GTM strategy.

Requirements

• At least 5+ years experience in B2B SaaS product marketing. 
• Bachelor's degree in marketing, business, or a related field (MBA is a plus).
• Proven track record of executing successful product / feature launches - ideally in a PLG set up.
• Background in copywriting / content marketing is a plus
• Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral
• Keen eye for design and user experience.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
• Analytical mindset with the ability to leverage data and market insights to drive decision-making.
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Self-motivated and proactive with a strong sense of ownership and accountability.
• Passion for technology and staying up-to-date with industry trends.
• Fluent in English, Portuguese and Spanish
• Experience working in startups - a plus