Social Media Manager (sports and esports games)

Job Description

Please note: This position is remote and available only within the EU region. Candidates must be in the EU and eligible to work in the region to be considered for this role. We do not provide Visa Sponsorships. 

Are you ready for a Game-Changing Career Experience?

At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. 

Our Social Media team is looking for a dynamic Social Media Manager to work collaboratively with cross-functional teams—including product, marketing, and creative—to deliver integrated campaigns that amplify EFG’s products and events. This role also involves ongoing performance analysis and strategy optimization, leveraging KPIs to enhance content impact, drive engagement, and ensure we remain at the forefront of the ever-evolving digital landscape.

With a blend of creativity, strategic insight, and community engagement, this role is essential to enhancing EFG’s digital presence and reinforce its leadership in the gaming and sports entertainment industry.

The Social Media Manager will play a pivotal role in designing and executing a dynamic social media strategy to amplify EFG's products, drive engagement, and fuel business growth across digital platforms. This includes crafting platform-specific content strategies, producing impactful digital assets, and maintaining a consistent, engaging tone of voice across all touchpoints. A key priority will be growing and nurturing EFG’s social media presence, actively managing community interactions, and building meaningful connections with our gaming audience.

Key Responsibilities:

• Develop and refine the social media strategy to enhance the EFG brand and its digital presence.
• Lead channel-specific strategies and content planning to maximize engagement and reach.
• Maintain and evolve the tone of voice across digital platforms to align with brand identity.
• Design and implement digital content strategies for EFG products and events, ensuring impact and relevance.
• Collaborate on creating compelling digital content packages and campaigns for brand partners.
• Track, analyze, and optimize social media KPIs to drive performance across EFG accounts.
• Strategically plan and execute social marketing campaigns for global EFG products.
• Manage and grow community engagement, fostering strong relationships with audiences.
• Partner with creative teams to ideate, produce, and refine innovative content plans.
• Continuously analyze and enhance performance across all digital EFG channels.

Hypothetical breakdown: 

• 30% Content creation 
• 50% Content planning, publishing, distribution and copywriting
• 5% Community Management
• 15% Analytics 

Who You Are:

• Collaborative Team Player: Ability to work cross-functionally with product, marketing, and creative teams, as well as external partners, to develop and execute integrated campaigns. 
• Driven by adaptability and innovation: Ability to stay ahead of social media trends, adapt to new tools, and implement creative strategies to keep EFG at the forefront of digital engagement in the gaming and sports entertainment space.
• Results-Oriented: A proactive, data-driven mindset with the ability to track key performance indicators (KPIs) and optimize strategies based on insights to drive engagement and growth.

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

At ESL we create worlds where everybody can be somebody

At FACEIT we create a world where the community has the power to shape video games

At DreamHack we create a world where the gaming community comes to life

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal-opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.

Requirements

• University Degree in Digital Marketing, Marketing, Media Studies, Business Administration, or equivalent experience in marketing, content agency, or promotion
• Proven Experience: A minimum of 3 years of experience managing and growing social media accounts for brands, ideally within the gaming, sports, or entertainment industries.
• Digital Marketing Expertise: Strong understanding of digital marketing strategies, content creation, and community engagement techniques to drive measurable results.
• Platform Knowledge: In-depth knowledge of key social media platforms (e.g., Instagram, X, TikTok, YouTube, Discord) and an understanding of the nuances of each to tailor content effectively.
• Creative Content Skills: Experience with content creation, including proficiency in Adobe Photoshop, Premiere Pro, or similar tools for creating compelling visual and video content.
• Campaign Management: Proven track record of executing successful digital marketing campaigns, with the ability to analyze performance and adjust strategies to optimize outcomes.
• Engagement and Community Management: Strong skills in community engagement, with an understanding of how to foster online relationships and manage online communities to boost brand loyalty.
• Excellent Communication: Fluent in English, with excellent copywriting. Ability to craft engaging, on-brand messaging tailored to different social media platforms.

• Gaming Knowledge: Deep understanding of gaming culture, particularly around sports and esports games like F1, Call of Duty Mobile, Brawl Stars, and EA FC Mobile as well as familiarity with gaming communities and their behaviors. 

Bonus experience: 

• Previous experience working in  esports/ gaming/ sports/ entertainment industries