Digital Marketing Manager

Job Description

Our belief:

• At SOLPLANET, we are driven by a simple idea: solar for everybody
• We strive to create the best possible experience for distributors, installers and end users
• That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly

Who We Are:

• Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions
• AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China
• With 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters world-wide
• AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider
• Our team passionately believe that that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every day

Requirements

Title: Digital Marketing Manager with focus on Content Marketing

Industry: Photovoltaic, Solar Inverter, EV Charger

Primary Location: European Country, preferably in CET +/-1

Employment Type: Full-time

Overview and purpose of the role

How you will help us:

The Digital Marketing Manager (Content Focus) is responsible for defining, owning, and coordinating the company’s content marketing strategy on a global scale, while ensuring its successful implementation within local marketing structures. This role will coordinate the company’s owned communication channels, with a special focus on social media, newsletters, and blog articles. The aim is to contribute to the overall growth of brand awareness, strengthening of the brand positioning in the market, foster the perception of a trusted and respected brand, and engage with target audiences to support the company’s growth objectives.

This position belongs to Central Solplanet Marketing team and thus has a global scope and coordinating function. This role reports to the Solplanet Marketing Director

Key responsibilities

• Content Strategy: Lead the global content strategy across digital channels (Social Media, Newsletter, Blog) and ensure effective execution within local markets.
• Newsletter Strategy: Develop and implement an engaging, data-driven newsletter strategy, including content creation, coordination, and management to increase subscriber engagement.
• SEO Strategy: Own the SEO content strategy and ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic.
• Campaign Coordination: Collaborate with the performance marketing team to coordinate online and offline advertising campaigns, ensuring content aligns with broader marketing objectives.
• Cross-Departmental Alignment: Work closely with headquarters to ensure alignment of content with global campaigns and roadmaps.
• Local Market Support: Act as the go-to resource for local marketers, providing guidance and support for content marketing initiatives tailored to their specific markets.
• Content Calendar Management: Oversee and maintain a comprehensive content calendar to ensure a consistent and timely delivery of content across all channels.
• Agencies and Vendors: Steering of external agencies and freelancers involved in the successful implementation of the content marketing strategy
• Performance Tracking and Optimization: Track content performance and identify areas for optimization, driving a continuous improvement and learning process.
• Community and MQL Management: Manage community engagement and Marketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team.
• Budget Alignment: Coordinate the alignment and request of monthly and quarterly budgets within the context of the yearly budget framework.
• Paid Campaign Budget Management: Oversee budget allocation, steering, and review of paid campaigns on social media channels, optimizing budget distribution based on performance results.
• Cross-Country Learning and Best Practices: Organize and manage cross-country learning sessions, sharing best practices and insights across regional teams.

Key stakeholders

This role will closely collaborate with:

• HQs Marketing Team: Ensure alignment of content across all global initiatives based on global corporate brand strategy
• Solplanet Central Marketing Team: alignment for cohesion between content marketing, performance marketing and PR activities.
• Local Marketeers: Provide support and guidance for localized content strategies.
• Cross-country Project Leaders: collaborate to ensure alignment of all marketing activities
• Local and HQ HR team: joint work on Employer Branding Strategy

Required qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of professional experience in digital marketing, with a strong focus on content marketing.
• In-depth knowledge of common social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok) and their functionalities, including organic strategies, paid campaign options, and performance analytics.
• Proven experience in managing paid social media campaigns, including budget allocation, optimization, and performance tracking.
• Proficiency in the use of CRM systems such as HubSpot (or similar platforms) for lead management, campaign execution, and performance reporting.
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content tailored to various channels.
• Experience collaborating with cross-functional teams in a global or regional environment.
• Fluency in English and at least one additional European language (mother tongue level). Knowledge of Chinese is very welcome.
• Interest in the solar energy industry. Prior work experience in a PV-related industry is not a necessity but will be an advantage.

Competencies

• Strategic Thinking: Ability to develop and execute long-term strategies aligned with business goals.
• Creativity and Innovation: Skilled at generating new ideas and approaches to engage audiences and stand out in a competitive landscape.
• Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions for continuous improvement.
• Project Management: Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively.
• Communication and Storytelling: Excellent communication skills to craft compelling messages across various channels and audiences.
• Collaboration, Cross-Cultural and Cross-Functional Teamwork: Ability to work effectively with teams across departments, countries, and cultures and in different languages
• Attention to Detail: Ensures accuracy and consistency in content creation, branding, and campaign execution.
• Adaptability: Thrives in a dynamic environment, with the ability to pivot strategies based on performance data or shifting priorities.
• Leadership and Influence: Inspires and guides local marketing teams, fostering alignment and engagement across regions.
• Customer-Centric Mindset: Keeps the target audience at the core of all content marketing strategies and decisions.
• Problem-Solving Skills: Proactively identifies challenges and implements effective

Benefits

What we offer:

• An International Team Environment: Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit.
• Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint.
• Flexible Work Setup: Depending on your location, benefit from a hybrid or fully remote work environment that supports a healthy work-life balance.
• Value-Driven Culture: Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable and supportive leadership.
• A Multi-Cultural Workplace: Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience.
• Professional Growth Opportunities: Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long-term development.
• Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team, where fast decision-making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry.