Product Marketing Manager

Job Description

Your Role as a Product Marketing Manager:

The Product Marketing Manager will work cross-functionally as a technical marketing lead with peers, marketing, and product leadership to gain alignment in the development and execution of both internal and customer-facing assets. You will be responsible for gathering, analyzing, and disseminating competitive and marketing intel through various research methods and developing and distributing compelling collateral. You’ll use data gathered through market, customer and field research to inform winning sales plays and marketing strategies that directly impact our growth.

Success in this role is demonstrated through the ability to understand our customers’ needs, a strong technical knowledge of the product, and product adoption rates. The right candidate will have excellent planning skills, creative ideas and the knowledge to execute independently. This position reports to the Sr. Director of Product and Partner Marketing who provides direction on aspects of your projects. You’ll partner closely with the rest of the Appspace marketing and product teams to align product functionality and benefits with customer needs. You’ll implement marketing plans, support business stakeholder alignment and help with reporting.

A Day in the Life of a Product Marketing Manager:

• Develop and maintain a deep technical understanding of the Appspace product
• Conduct market research to define buyer personas, the buyer journey, and win-loss data
• Define and execute competitive and market research and be the go-to subject matter expert on all competitive products and solutions
• Use product expertise to develop and maintain product adoption plays that encourage product-lead growth
• Represent the voice of the customer in assigned projects across cross-functional and cross-level teams
• Coordinate and execute task-level marketing requests for global product releases and ongoing product support
• Work cross-functionally with other departments to develop internal and external messaging and communication plans where necessary
• Train and enable the sales field with data-driven tactics, innovative & scalable content, and consultative deal support
• Collaborate with Sales and Product to create actionable competitive positioning
• Prepare collateral such as battle cards, playbooks and presentations
• Participate in industry conferences and report the state of the industry and trends

What You’ll Need:

• At least 5 years of product marketing experience in B2B SaaS products
• Technical understanding of software product development process
• Experience in market and/or competitive research
• Proven track record of successful product launch campaigns
• Familiarity with marketing frameworks such as Pragmatic Marketing
• Experience with Salesforce and Gainsight
• Proven record of establishing collaborative relationships with other departments, especially Product.
• Experience in writing compelling marketing messaging for internal and external audiences.
• Excellent written, analytical, and communication skills as well as presentation skills
• Ability to manage multiple projects and initiatives and to stay on strategy, on time, and on budget
• Thrives in an accountable, metrics-driven environment
• Bachelor’s Degree in Business/Marketing or Communications related field or equivalent experience

The Perks of Working for Appspace:

For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.

Additional perks include:

• Generous PTO
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• Appspace Quiet Fridays (No non-essential internal meetings scheduled)
• A casual dress work environment