Media Buyer - Meta & Tiktok - 41437970537

Job Description

Job Title: Paid Media Specialist, Social

Job Type: Full-time / Remote

Work Hours: PST

Job Overview:

We’re helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you’ll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.

Responsibilities:

Campaign Execution & Management

• Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms
• Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager
• Implement influencer and publisher allowlisting strategies for content amplification
• Monitor campaign performance and make tactical optimizations to improve efficiency
• Manage budget pacing and allocation across campaigns and ad sets
• Conduct regular account audits to identify optimization opportunities

Performance Monitoring & Optimization

• Perform daily performance analysis and implement optimization recommendations
• Execute A/B tests for audiences, creative, landing pages, and campaign settings
• Support landing page testing and optimization initiatives for social media traffic
• Monitor key metrics including CPA, ROAS, CTR, and conversion rates
• Identify trends and anomalies in campaign performance and recommend solutions
• Implement platform best practices for campaign optimization

Reporting & Analysis

• Create daily, weekly, and monthly performance reports for leadership review
• Track campaign performance against established KPIs and targets
• Provide insights and recommendations based on performance data analysis
• Support attribution analysis and multi-touch customer journey reporting
• Maintain organized documentation of campaign strategies and results

Creative & Testing Support

• Collaborate with creative teams to implement and test new creative assets
• Execute creative rotation strategies to prevent ad fatigue
• Monitor creative performance and provide data-driven feedback
• Support creative briefing process with performance insights
• Maintain creative asset libraries and performance documentation

Requirements

Must-Have

• +4 years of experience in paid social media advertising, preferably for DTC brands
• Hands-on experience with Facebook Ads Manager, TikTok Ads Manager, Pinterest Business, and programmatic display platforms
• Experience with influencer and publisher allowlisting processes and content amplification
• Proven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates)
• Knowledge of tracking pixels, conversion events, attribution models, and iOS 14.5+ privacy changes
• Familiarity with Excel/Google Sheets for reporting and analysis
• Experience with YouTube Brand Connect and YouTube advertising ecosystem (preferred)
• Understanding of landing page optimization and testing methodologies
• Strong attention to detail with ability to manage multiple campaigns simultaneously
• Analytical mindset with ability to identify trends and optimization opportunities
• Excellent organizational, time management, and communication skills
• Ability to work efficiently in a fast-paced environment