Digital Strategist - Sinch Applications

Job Description

Our Digital Strategists lead the charge in bringing Sinch’s individual SaaS brands digital marketing to life. From high-level campaign strategy to the practical details of execution and performance reporting, you will be the linchpin that makes it all happen.  

Working closely with product, product marketing, content & lifecycle, and performance teams, you will ensure marketing activities and campaigns are not only impactful but also seamless and cohesive. 

• Collaborate with product and product marketing to align digital activities (SEO, SEM, content, lifecycle, web) with product-level targets and roadmaps. 

• Analyze current performance, with a keen ability to understand the interplay of macro (e.g., pricing changes) and micro variables (e.g., keyword rankings). 

• Develop different marketing hypotheses to inform resource planning and campaign prioritization. 

• Lead weekly calls to ensure individual marketing functions are contributing to quarterly and bi-annual goals. 

• Report digital performance to a broad range of business stakeholders on weekly and monthly calls. 

• Create robust project plans for both planned and unplanned work, and ensure effective execution. 

• Stay ahead of industry trends to recommend content, creative assets, and tactics that resonate with our audience. 

Requirements

• You have 5+ years of generalist SaaS marketing experience, with a blend of brand, channel, performance, lifecycle, demand gen, and integrated campaign marketing. 

• You have 3+ years of experience in a marketing leadership capacity. 

• You have a proven track record of managing digital marketing channels at high-growth companies with demonstrable ROI. 

• You possess sharp project management, communication, and writing skills, bringing clarity and action to keep work moving forward with many stakeholders. 

• You have experience tracking and reporting on marketing performance across various metrics and diverse channels. 

• You have the ability to navigate gray areas by developing new processes and streamlining workflows. 

• You are confident in advocating and educating cross-functional stakeholders on the nuances of the brand and digital marketing. 

Our Values 

At Sinch we “Dream Big”, “Win Together”, “Keep it simple” and “Make it Happen”. These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results. 

Bring your authentic self to Sinch 

Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us. 

We’re proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. 
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. 
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. 
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. 
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. 
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. 
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
• The annual starting salary for this position is $100,000 - $130,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 9/27/24 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.
• We have a friendly and relaxed culture & support a return to office hybrid work environment. We offer great benefits, including paid parental leave for new parents, paid time away from work for volunteer activities, and generous PTO.
• EEO/Vets