Develop and execute product strategies that support business objectives and drive growth;
Manage the entire product lifecycle, from ideation to launch;
Identify and act on opportunities to optimize the member funnel, focusing on conversion drivers across acquisition, onboarding, and retention stages;
Design and implement strategies that drive member behavior through habit-forming features and behavioral hooks;
Own key engagement metrics, including activation, retention, and frequency of app logins, using data to uncover and prioritize opportunities;
Develop and execute strategies to improve member activation and ensure early moments deliver value and clarity;
Define and test member communication strategies across channels (push, email, in-app), creating a unified, impactful messaging framework that drives behavior and builds trust.
Conduct market research and gather customer feedback to inform product development;
Rapidly conduct product experiments and gather insights to drive continuous product iteration;
Collaborate with cross-functional teams, including engineering, design, operations, clinical and marketing, to ensure that products meet business needs and customer requirements;
Define product roadmaps and prioritize features with full ownership based on business value and customer impact;
Develop and maintain product documentation, including product requirements, specifications, and user stories;
Monitor and analyze product performance and make data-driven decisions to improve product outcomes;
Coach other PMs (junior and Intermediates).
What you need to have:
At least 6 years of experience in product management or a related field;
Rapid Execution: The drive to achieve excellence quickly, showcasing your history as a rapid executor with a relentless commitment to learning and prioritizing speed in shipping lean but robust features;
Mission Empathy: Dedication to creating female health products that resonate deeply with user needs;
User Obsession: Demonstrable experience in putting the user first, with a proven track record of creating engaging experiences driven by a deep understanding of what drives user engagement;
Analytical Rigor: Ability to make hypothesis-driven, data-informed decisions;
Resourcefulness: A demonstrated ability to be resourceful, with a consistent history of achieving significant results even when resources are limited;
Effective Communication: The ability to communicate complex strategies clearly, precisely, and in a structured manner.
What we would love to see:
Experience working with US B2B2C digital healthcare products;
Experience with gamification features;
Experience with Looker for business and product analytics;
Get itchy with suboptimal processes and can’t help but propose improved versions.
