Marketing Specialist

Job Description

Wati is a growing SaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are - WhatsApp.

Backed by global investors such as Sequoia, DST Global, and Tiger Global, we're Shopify's first investment in a startup in Asia.

Headquartered in Hong Kong and trusted by 12,000+ customers across 100+ countries. We're a rapidly expanding team filled with talented people from around the globe.

We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region. This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.

Reports to: General Manager, LATAM

Job Summary

We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region. This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.

Key Responsibilities

• Lead Generation
• Develop and execute lead generation strategies to provide high-quality leads for the sales team.
• Collaborate with internal teams and external agencies to optimize campaigns for conversion.
• Digital Marketing
• Manage agency relationships to ensure effective placement of Google and Meta ads.
• Ensure accurate data tracking and channel attribution for all digital campaigns.
• SEO Strategy
• Work closely with the SEO agency to rank hero keywords at the top of search results.
• Create high-value content that drives organic growth and aligns with brand objectives.
• Field Marketing
• Plan and execute events with partners, focusing on driving engagement and building strong connections in the region.
• Coordinate logistics and manage resources for impactful event execution.
• Content Production
• Develop customer case studies to showcase successful implementations and strengthen credibility.
• Collaborate with cross-functional teams to gather relevant data and insights for content.
• Branding
• Assist in enhancing brand presence and awareness through targeted campaigns and regional branding initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in marketing, ideally with exposure to digital and field marketing in the LATAM Region.
• Proficiency in managing digital campaigns and working with SEO and event management agencies.
• Strong understanding of data analytics and tracking tools for channel attribution.
• Excellent organizational, communication, and project management skills.
• Proficiency in English, Portuguese and Spanish is required. 

Benefits

• Opportunity to work with a leading SaaS company and make a significant impact on our growth in the LATAM region.
• Collaborative and innovative work environment.
• Professional development and career growth opportunities.

If you are passionate about driving growth and making a difference in the LATAM market, we would love to hear from you!