Job Description
About the Role
Attentive is seeking a Marketing Manager to join our Portfolio Marketing team. This role will be central to expanding our Voice of Market capabilities - gathering, analyzing, and distributing insights and recommendations to inform decision-making and support go to market strategies. This role requires a researcher mentality and a storytelling skill set, with an ability to turn data into insights. You will also need a willingness to dive into projects and challenges that aren’t fully defined, proactively deliver plans, and execute independently. To be successful, this role will partner cross-functionally with Product Management, Marketing, Sales, and Customer Success to help bring an understanding of the market to all aspects of our business.
What You'll Accomplish
Voice of Market (VoM): Build and maintain a strategic POV on Attentive’s current and future position in the market. Combine insights from a range of internal and external sources, including customer calls, industry analysts, win/loss, and more. Create and update a comprehensive analysis of market shifts, competitor movements, and emerging opportunities. Support the distribution of insights, such as regular VoM readouts for an executive level audience, and customer newsletters.Market Trends: Stay on top of the latest macro, consumer, and industry trends. Distribute insights internally and partner cross-functionally to activate in GTM assets. Call-Listening Program: Establish a call listening program to develop deeper, real time insights into our customers and the market. Gather insights, and incorporate into VoM readouts. Evangelize the program across the Marketing organization. Narrative go-to-market: Support externalizing Attentive’s narrative, including program managing the quarterly ‘Beyond the Message’ webinar with Customer Marketing, and updates to core GTM presentations. Your expertise
3+ years research or analyst experience, such as market and/or competitive research and keeping up to date on industry trends3-5 years working in product or portfolio marketing, or closely related spaceExperience required turning data into insights and presenting to internal and/or external stakeholders (technical and non-technical) Strong organizational skills are essentialFamiliarity with intelligence tools such as Gong and Klue, is a plusExperience working for a B2B SaaS-based technology company is a plus
