Job Description
1Password is seeking an experienced cybersecurity product marketer to join as a Senior Manager, Product Marketing and drive the product marketing strategy for our identity and user experience solutions. This individual will help define the future of how businesses and individuals securely authenticate, manage access, and interact with credentials and identities across workforce, developer, and consumer use cases.
Reporting to the Director of Product Marketing, this individual will help drive market positioning, develop messaging, influence the product roadmap, and support go-to-market plans in partnership with marketing and sales for Enterprise Password Manager (EPM), identity-based access solutions, developer security tools, and end-user experiences.
This leader will play a key role in helping grow and evolve 1Password’s identity security solutions, ensuring alignment across product, marketing, and sales while helping both business customers and consumers adopt a modern approach to authentication and access security. They will lead a growing product marketing team responsible for delivering insights, storytelling, and market activation programs, while supporting strategic direction, prioritization, and measurable business outcomes in a competitive cybersecurity market.
A deep understanding of identity and access security is essential—this role requires experience with security and IT leadership priorities, workforce authentication, identity-based security models, and access experiences across business, developer, and end users.
This position is remote (open to candidates located in the US and Canada).
What we're looking for:
Experience: 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in a people leadership role.Go-to-Market expertise: Proven ability to help launch and scale enterprise security products, with expertise across customer research, messaging, packaging, competitive positioning, storytelling, and sales enablement.Strategic leadership: Ability to support go-to-market strategies that align with evolving customer needs and industry trends.Cybersecurity Insight: Deep knowledge of workforce identity, authentication methods, and emerging threats, with insight into evolving IT and security priorities.Leadership and collaboration: Excellent collaboration and leadership skills, with the ability to align and influence cross-functional teams in a high-growth, dynamic environmentExceptional written and oral communication skills: The ability to excite internal and external stakeholders through compelling narrativesCertifications: While not required, certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.) is an asset. Degrees: Bachelor or Master’s in Technology, Marketing, or related field or equivalent work experience is an asset.What you can expect:
Impactful work: Lead launch and adoption strategies for identity, authentication, and user access security solutions, empowering organizations to stay secure.Innovative environment: Join a team that values creativity, collaboration, and a growth mindset.Growth opportunities: Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skill set.Be the subject matter expert: Develop a strong understanding of the product vision, technology, and buyers to bridge complex technical concepts to a variety of stakeholdersDevelop product marketing strategy: Help support the growth of the Extended Access Management (XAM) category and expand 1Password’s role in securing workforce authentication, access, and user security experiences. Help guide launch and adoption strategies for identity and authentication security solutions.Drive insights: Conduct research to help inform strategy, improving win rates, deal sizes, and market share while identifying competitive threats.Create narratives and messaging: Help craft compelling messaging that differentiates 1Password’s authentication and access security solutions from both existing EPM competitors along with legacy IAM, SSO, and authentication providers.Activate and enable sales and marketing: Help equip sales with training and content while supporting XAM demand and revenue generation campaigns.Become a spokesperson for the product: Represent the product at internal and external eventsMeasure and optimize: Define and track KPIs to measure, and refine programs, and content strategies.Develop and mentor a world-class team: Support and coach a high-performing product marketing team, fostering accountability and growth, helping drive product sales growth, customer adoption, and competitive wins.
