Job Description
At Aledade, we're looking for a Sr. Marketing Specialist to lead and shape our event and trade show strategy, driving brand engagement, lead generation, and business growth through impactful events and conferences. You’ll work collaboratively across teams to strategically plan, execute, and optimize events with a focus on inclusivity, accessibility, and aligning with business objectives. Your role will be key in refining our national trade show strategy, improving logistics, and enhancing our overall presence. We value diverse perspectives and invite candidates from all backgrounds to help us make a meaningful impact on healthcare and our communities.
Candidates should be comfortable working remotely/work from home anywhere within the US.
Primary Duties:
Lead comprehensive planning and execution of regional and national trade shows, conferences, and regional events, ensuring alignment with company objectives.Coordinate event design and onsite execution with our Demand Generation Product Portfolio, Brand Strategy, and Network Development teams to maintain consistent branding, successful lead generation tactics and experiential marketing tactics. Manage event ROI, budgets, vendor negotiations, contracts, and timelines, while proactively identifying and mitigating risks.Evaluate and improve trade show workflows and operations. Utilize event management platforms like Monday.com, Hubspot, and Salesforce to track, analyze, and improve event performance metrics.Provide mentorship and guidance for more junior members of the team.Minimum Qualifications:
Bachelor's degree in Marketing, Communications, Business, or related field6+ years of professional experience in event planning and management, specifically trade show and conference executionAbility to travel domestically (up to 35% of the time)Preferred KSA's:
Proven experience managing a high volume of events with multiple stakeholdersExceptional organizational, negotiation, and communication skillsProficiency in event management and CRM software (Monday.com, Hubspot, Salesforce preferred)Demonstrated capability in budget management and ROI trackingAbility to multitask effectively, prioritize tasks, and meet tight deadlinesStrong interpersonal skills to build relationships with internal and external stakeholdersCreative problem-solving skills and attention to detail
