Growth Marketing Manager, SEO

Job Description

About the CookUnity Growth Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

About the Role

As an SEO Manager, you will develop and execute comprehensive SEO strategies that drive traffic, user engagement, and conversions across our web and mobile properties. You will manage all aspects of SEO, including technical, on-page, and off-page optimization. You will also lead App Store Optimization (ASO) efforts to maximize the visibility and downloads of our mobile app across both the Apple App Store and Google Play Store. You will collaborate cross-functionally with multiple teams to ensure alignment and synergy in our efforts to achieve business goals. This role requires deep expertise in technical SEO, a proven track record of cross-functional collaboration with product/engineering and content marketing teams, and the strategic thinking needed to prioritize and influence high-impact initiatives in a fast-moving startup environment.

Key Responsibilities:

• Own and drive all facets of SEO (technical, on-page, off-page, content) to increase traffic, visibility, and conversion.
• Lead and champion technical SEO initiatives, including performance audits, site speed improvements, structured data/schema, mobile optimization, crawlability, and indexation.
• Lead and execute App Store Optimization (ASO) to drive discoverability and downloads across the App Store and Google Play.
• Manage and mentor our SEO agency, ensuring delivery against KPIs, and bringing the right balance of strategic oversight and hands-on execution.
• Collaborate with Product & Engineering to ensure clean, scalable, and SEO-friendly site architecture and technical performance improvements.
• Partner cross-functionally with content marketing team to develop scalable, high-quality content strategies that adhere to Google’s Helpful Content and E-E-A-T guidelines.
• Work closely with the Brand Marketing team to optimize organic social media and YouTube content to support SEO efforts and maximize visibility.
• Develop and maintain reporting dashboards, using tools like GA4, Search Console, Ahrefs, SEMrush, Looker/Data Studio to track performance, identify opportunities, and share results with stakeholders.
• Regularly analyze competitor websites and strategies to identify gaps and opportunities to improve our SEO positioning.
• Stay up-to-date with the latest SEO and ASO trends, algorithm updates, and industry best practices, and implement changes to ensure the company remains competitive.
• Keep us ahead of the curve by staying up-to-date with SEO trends, Google algorithm changes, and AI Search developments.

Requirements:

• At least 5 years of experience in all areas of SEO (Technical, On-Page, and Off-Page), with a proven track record of delivering results.
• Minimum of 4 years of hands-on experience with technical SEO, including crawlability, indexability, site architecture, page speed and performance, mobile-friendliness, schema markups, XML sitemaps, and more.
• Demonstrated success managing cross-functional SEO projects with Product and Engineering teams.
• Deep understanding of E-E-A-T, Helpful Content guidelines, and the evolving landscape of AI-powered search.
• Strong experience collaborating with content teams to integrate SEO into content strategy and execution.
• Strong analytical and problem-solving skills with experience using analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMRush, Moz, Screaming Frog, etc.
• At least 3 years of experience in a managerial role, leading SEO strategies and managing SEO teams or agencies.
• Experience in fast-paced startup environments, demonstrating adaptability, grit, and execution speed.
• Excellent communication and influence skills with the ability to distill complex SEO opportunities into compelling, actionable business cases.
• Strong project management skills with experience in managing multiple projects simultaneously.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master’s degree or additional certifications (e.g., Google Analytics, SEO certifications) is a plus.
• Experience with AI-assisted content production, AI SEO optimization, and AI-focused technical SEO is highly desired.
• Experience in DTC ecommerce/food-tech, and/or marketplace businesses is highly desired.

Benefits

💸 Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!

🗺 Work remotely: design the life that you want.

⛱ Enjoy 15 days of vacation each year from start date.

🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.

🕯 Compassionate Leave: 3-5 days each time the need arises.

🧑‍🏫 Personalized English coach

If you are required to report to work on any of the selected National Holidays (ARG) you’ll be paid double your normal daily rate.