Job Description
Social Media Manager
Full time - Independent Contractor
Salary Range: 1500 - 1800 AUD/ month
Key Responsibilities:
- Develop and implement tailored social media strategies for each business, aligning with brand goals and voice.
- Create, curate, and schedule compelling content (graphics, captions, reels, stories, etc.).
- Monitor social media accounts, respond to messages/comments, and foster community engagement.
- Track and analyze performance metrics to optimize content and campaigns.
- Collaborate with business owners to understand marketing goals and create relevant content calendars.
- Manage and allocate social media advertising budgets for each business, ensuring effective spend.
- Stay up to date with trends, platform updates, and best practices in social media.
Requirements
- Proven experience managing multiple social media accounts (preferably for small businesses).
- Strong understanding of content creation, audience targeting, and social media strategy.
- Familiarity with Meta (Facebook & Instagram), TikTok, and other relevant platforms.
- Knowledge of budgeting for paid ads and boosting content.
- Excellent communication and organizational skills.
- Ability to work independently and meet deadlines.
Nice to Have:
- Basic graphic design (Canva, Adobe tools, etc.)
- Experience with scheduling tools like Buffer, Hootsuite, or Later.
- Content writing or blog experience.