Market Development Manager

Job Description

The Market Development Manager plays a key role in supporting the company’s broker and agency distribution strategy by providing targeted marketing support, training, and resources. This role ensures that brokers and agencies have the necessary tools, messaging, and materials to effectively promote and sell the company’s insurance products while maintaining compliance with appointment guidelines. Additionally, this position collaborates with external marketing agencies and industry partners to enhance brand visibility and engagement through strategic marketing initiatives and event participation.

This role is ideal for a marketing-savvy professional who understands the insurance distribution landscape and thrives in a collaborative, high-impact environment

Key Responsibilities:

Broker & Agency Support

• Assist in onboarding and supporting brokers and agencies with marketing materials, product knowledge, and training resources.
• Act as a key liaison between the company and its distribution partners to ensure strong engagement and brand consistency.
• Marketing & Sales Enablement
• Develop and distribute marketing collateral, sales presentations, and digital content tailored to broker and agency needs.
• Collaborate with external marketing agencies to refine brand messaging, enhance value proposition, and improve market positioning.
• Work closely with the sales team to ensure marketing efforts align with business development objectives.

Training & Education

• Organize and facilitate product, sales, and compliance training sessions for brokers and agency partners.
• Develop educational materials to reinforce product knowledge and sales effectiveness.

Agency Appointment & Compliance

• Coordinate the agency appointment process, ensuring adherence to company policies and regulatory requirements.
• Maintain oversight of agency compliance and provide guidance on best practices.

Market Research & Insights

• Gather and analyze broker feedback, market trends, and competitive intelligence to shape marketing and sales strategies.
• Identify opportunities to improve broker engagement and sales performance.

Event & Tradeshow Engagement

• Represent the company at industry events, tradeshows, and networking functions to strengthen relationships with brokers and agencies.
• Coordinate event participation, including booth setup, sponsorships, and lead generation strategies.
• Work with marketing partners to maximize brand presence and post-event follow-ups.

Cross-functional Collaboration

• Work closely with the sales, underwriting, and compliance teams to ensure a cohesive approach to broker support.
• Align marketing and sales initiatives with overall business objectives to drive growth.

Requirements

• Experience in insurance marketing, broker relations, or distribution support.
• Strong organizational and communication skills, with the ability to manage multiple projects.
• Knowledge of agency appointment processes and compliance guidelines.
• Familiarity with digital marketing tools, content development, and CRM platforms (e.g., Salesforce).
• Experience working with marketing agencies and participating in industry events is a plus.

Benefits

As a fully remote company, the compensation range provided is based on a wide range of factors including, but not limited to, skill sets, experience, and other business and organizational needs and is based on national averages*. At Foresight, and its subsidiaries, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $90,000 - $110,000 + bonus + equity.

*Location will be considered if the role is required to be located in a certain geographic area