Growth Activation UX Designer
Job Description
About CookUnity
Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you’ve found the right job posting.
The role:
As the User Activation Product Designer, you’ll play a crucial role in shaping the future of CookUnity by designing, testing, and optimizing the user experience to drive active engagement and retention within the first 8 weeks of a user's journey. You will focus specifically on the initial user interaction, guiding users from their first visit through the early stages of onboarding to ensure that they become activated and engaged with the product.
Your work will directly influence how new users experience the platform, minimizing friction, guiding their behavior towards key actions, and ultimately fostering long-term retention. You will collaborate closely with the product, marketing, and engineering teams to create seamless, user-centered activation flows that ensure users are set up for success.
This is a high-impact, high-visibility role where your contributions will be key to ensuring that users feel empowered and invested in CookUnity right from the start. You'll focus on designing experiences that help them quickly understand value, minimize confusion, and build the habit of returning week after week.
Responsibilities:
- Design User Activation Flows: Focus on creating compelling and frictionless onboarding and activation experiences (e.g., welcome screens, initial sign-in, personalization of preferences) aimed at quickly engaging users in the first 8 weeks.
- User Journey Optimization: Develop and refine user journeys to drive users towards key activation goals, such as completing their first order, setting up their meal preferences, or establishing repeat behaviors.
- Reduce Friction: Continuously analyze user flow and identify points of friction in early engagement, iterating designs that smoothen the experience and guide users toward high-value actions.
- Design Reactivation flows: focus on frictionless reactivation flows (i.e shorter steps, magic links, personalization etc.) to improve the conversion rate of folks resubscribing to the cookunity subscription.
- Collaborate Across Teams: Work closely with product, marketing, engineering, and analytics teams to create a seamless and efficient experience that aligns with overall business objectives while prioritizing user engagement.
- Data-Driven Design Decisions: Use a mix of qualitative and quantitative data to iterate on the activation flows, driving improvements in user retention, first-time usage, and reducing churn.
- Behavior-Driven Design: Leverage insights from user research, analytics, and user behavior to understand early-stage challenges and identify opportunities for improvement in the user onboarding experience.
- Rapid Testing & Iteration: Prototype, test, and refine user activation experiences at speed, gathering feedback and analyzing performance metrics to iteratively improve the process.
- Stay Current: Keep up with the latest design trends, activation techniques, and performance marketing insights to ensure our activation flows stay optimized, competitive, and effective.
Requirements:
- 5+ years of experience in UX/UI design, with a strong focus on user onboarding, activation, early engagement strategies and win back.
- Proven track record of designing successful user activation flows, ideally for subscription or e-commerce models, with an emphasis on retention.
- Strong portfolio demonstrating experience in user activation, onboarding designs, and data-informed design iterations.
- Experience in using design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).
- Expertise in A/B testing, user testing, and analytics tools (e.g., Google Analytics, Mixpanel, Hotjar) to optimize designs and track performance.
- Deep understanding of user experience principles, particularly in guiding users through early stages of the journey.
- Proven ability to collaborate effectively with cross-functional teams, including product, engineering, marketing, and analytics, to create successful designs.
- Ability to balance data insights and empathy in crafting intuitive user flows.
- Strong communication skills with the ability to clearly present design decisions and outcomes to stakeholders.
- Familiarity with front-end development practices (HTML/CSS) is a plus, but not required.
Benefits
💸 Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
🗺 Work remotely: design the life that you want
⛱ Enjoy 15 days of vacation each year from the start date
🎄 16 fully paid Argentinean holidays (only ARG)
🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider (only Remote, not US)
🗓️ 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
🕯 Compassionate Leave: 3-5 days each time the need arises
🧘🏽♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
🧑🏫 Personalized English coach
If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
