Senior PPC Manager (Google)

Job Description

Admirals is a multi-licensed FinTech company headquartered in Tallinn, Estonia, with an international team of over 350 employees across 18 countries. We are expanding our investment, trading, and educational offerings through a comprehensive marketing strategy, crafted and executed by a skilled team of professionals. To strengthen that team, Admirals is seeking a Lead PPC Manager for Google.

Responsibilities:

• Lead and mentor a team of PPC specialists: This includes setting performance goals, providing regular feedback, and fostering a collaborative and high-performing team environment;
• Manage, and refine digital advertising campaigns predominantly on Google Search, while also leveraging other related Google platforms;
• Develop intricate models of ad buying on Google across different international markets, including the UK, LatAM, and the Levant/MENA to foster the growth of specific verticals and enhance our market presence;
• Deep dive into campaign analytics to derive data-backed decisions, ensuring optimal ROMI and LTV;
• Govern advertising budgets with a readiness to manage substantial funds;
• Develop and implement A/B testing strategies to optimize ad copy, targeting, and landing pages;
• Conduct competitor and target audience analysis to gain insights into market trends, customer behavior, and areas for improvement.

Requirements:

• Launch and optimise various Google campaigns: Universal App Campaigns, Display, Performance Max, Search, Demand Gen and Video)
• Experience working with DV360
• Experience using web analytics tools and conversion tools (Google Tag Manager and Google Analytics)
• Experience working with analytical systems Power BI
• Experience with various ad formats (search, display, video, etc.)
• Understanding of targeting algorithms and Google Ads auction
• Skill in effectively managing budget and time
• Knowledge of Excel/Google Spreadsheets

What we offer:

• Competitive salary based on experience and performance, which is subject to annual review

• The work on cutting-edge international FinTech projects with a team of professionals
• Opportunities for personal and professional growth
• The ability to be flexible in your decision making
• Flexible hours and geos - work the way you feel comfortable, no 9-5 mentality