Digital Marketing Analyst
Job Description
Our Mission:
ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed for developers, owners, property managers, and tenants and our products lower operating costs and improve tenant satisfaction.
Our Solution:
Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.
Our Culture & Values:
Fantastic people are the key to our success. As a distributed, primarily remote workforce, we’re looking for more intelligent, passionate, collaborative, and down-to-earth individuals to join our growing team. We’re driven by a shared commitment to excellence and innovation, grounded in our core values: We delight our customers, We take ownership, We are a community of collaborators, We speak up, We think big and do small, and We are tenacious.
Responsibilities
- Drive analysis, insights, and recommendations on our various digital marketing platforms such as Google Ads, Facebook, and LinkedIn.
- Interpret data to identify trends, patterns and insights to support data-driven decision making.
- Develop and maintain reporting dashboards of KPIs to track the performance of our paid digital marketing campaigns.
- Collaborate with cross-functional teams including marketing, sales, and technology to provide actionable insights and recommendations.
- Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization, and budget management to meet campaign goals.
- Stay up-to-date with industry trends and tools to continuously improve processes.
- Present findings and recommendations to senior management and stakeholders.
- Develop and implement processes for data tracking, reporting, and visualization.
Requirements
- 1+ years of experience in an analytical marketing role.
- Strong analytical skills, an understanding of digital marketing and data analysis.
- Expert knowledge of Microsoft Excel, data visualization, and other business intelligence tools.
- Analytically-minded with a focus on data-driven decision making.
- Highly organized with the ability to think strategically and a talent for creative problem-solving.
- Passionate about data and a drive to turn insights into action.
- Comfortable with managing, analyzing, and interpreting large sets of unstructured data.
- Translate complex data and insights into simple, actionable recommendations.
Preferred experience:
- Salesforce
- Hubspot
Benefits
- Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
- 401(k) plan with a match
- 13 paid holidays, 25 PTO days
- Paid Family Leave
- Employee Assistance Program
- Quarterly self-care stipends
- Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
- And more!
ButterflyMX is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You must have the authorization to work in the US to become an employee. We strive to create an accessible and inclusive experience for all candidates and employees. If you need reasonable accommodations during the application or the recruiting process, please let our recruiting team know.
