Performance Marketing Manager

Job Description

JOB DETAILS

Job Title: Performance Marketing Manager

Location: Remote

Work Shift: GMT

Working Hours: 40 hours per week (Full time)

Job Description:

We are seeking a dynamic and versatile Performance Marketing Manager to join our team. This role will focus on driving acquisition strategies, optimizing marketing channels, and supporting the growth of the company. As a rapidly evolving startup, we need someone adaptable, process-oriented, and ready to contribute to a fast-paced environment.

Key Responsibilities:

Performance Marketing:

• Manage and optimize paid marketing channels, including Meta (Facebook, Instagram) and Google Ads.
• Develop and execute performance marketing strategies to drive customer acquisition and brand awareness.
• Analyze and report on campaign performance, using data-driven insights to optimize future campaigns.

Channel Diversification:

• Explore and implement cost-efficient marketing channels such as brand partnerships, influencer marketing, and content seeding.
• Establish strong processes for outreach and engagement with potential partners and influencers.
• Develop creative solutions for scaling brand presence through diversified channels.

Collaboration & Communication:

• Work closely with the Head of Marketing and other team members to align marketing strategies with overall business objectives.
• Collaborate with video editors and Shopify developers to create engaging marketing content and optimize the e-commerce platform.
• Communicate effectively with stakeholders, providing regular updates on marketing initiatives and performance metrics.

Process Optimization:

• Design and implement efficient processes for marketing operations and campaign execution.
• Continuously evaluate and improve marketing workflows to enhance productivity and effectiveness.
• Ensure alignment with the company's evolving business strategy and growth goals.

Requirements

• Minimum 3-5 years of experience in performance marketing, preferably within a DTC brand or e-commerce setting.
• Proven track record of managing paid media channels and achieving significant results in customer acquisition and brand growth.
• Strong understanding of digital marketing tools and platforms.
• Experience with influencer marketing and brand partnerships.
• Excellent analytical skills for data interpretation and decision-making.
• Strong process-oriented mindset for operational efficiency.
• Self-starter with the ability to work independently and collaboratively.
• Creative thinker with a passion for developing innovative marketing strategies.