Paid Search Marketing Manager
Job Description
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
Position Overview:
The Paid Search Marketing Manager will play a critical role in driving our company's growth by developing and executing high-impact paid search strategies. To excel in this role, you'll need deep, hands-on experience managing Google Ads campaigns with a passion for driving revenue and optimizing performance.
This position requires a unique blend of analytical expertise, creativity, and strategic thinking. The ideal candidate will be highly proactive, results-driven, and capable of working effectively in a fast-paced environment.
Responsibilities:
Google Ads Management
- Develop and manage Google Ads campaigns, including keyword research, ad copywriting, and audience targeting, while optimizing bids to achieve maximum ROI
- Stay informed on Google Ads policies, trends, and best practices to ensure compliance and optimal performance
- Continuously analyze and optimize campaigns based on performance and insights to improve conversion rates and overall efficiency
- Regularly test and refine ad creatives, audience segments, and bidding strategies
Paid Search Strategy Development & Execution:
- Develop and implement comprehensive paid search strategies aligned with overall business goals
- Identify and capitalize on new opportunities to scale campaigns and drive sustainable growth
- Collaborate with cross-functional teams to align paid search initiatives with broader marketing objectives
Conversion Rate Optimization (CRO):
- Improve conversion rates by continuously testing and optimizing key elements, including ad copy, landing pages, CTAs, and user flows
- Leverage A/B testing and data-driven insights to refine campaign effectiveness
Data-Driven Decision-Making:
- Track, measure, and analyze key marketing metrics to assess campaign performance and identify areas for improvement
- Leverage data insights to optimize marketing spend and maximize ROI
Industry & Trend Awareness:
- Stay informed on the latest paid search trends, tools, and AI advancements to maintain a competitive edge
- Experiment with emerging search engine advertising platforms and technologies to expand reach
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related analytical field
- 6+ years of experience managing paid search campaigns in B2B SaaS
- History of managing 6 figure monthly spend
- Experience managing multiple accounts within an MCC
- Proven track record of optimizing PPC campaigns to drive revenue growth and improve ROI
- Strong proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
- Experience working with Google Analytics, Google Tag Manager, and other analytics tools
- Ability to manage multiple projects, prioritize tasks, and thrive in a fast-paced environment
- Strong written and verbal communication skills
- A creative problem-solver with a self-starter mindset and a passion for continuous learning and improvement
- Google Ads certification is a plus
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
