Job Description
Overview of the role:
Join us at PolicyMe! We're modernizing insurance and we'd like your help. The Canadian insurance landscape has remained largely unchanged for decades and we are in the process of changing that. We're a remote-first, Toronto-based startup with big ambitions.
We are looking for a data-driven, results-oriented Director of Growth Marketing to own our sizable annual marketing budget and ensure we scale efficiently. You’ll bring a “small budget mentality” to each dollar—maximizing ROI, upholding ROAS targets, and treating efficiency constraints as exciting challenges to solve. You’ll build and lead a team focused on performance, collaborate with product and customer insights, and experiment with new channels and tactics to accelerate growth. You’ll also advise our B2B2C partners on best-in-class growth strategies, sharing experimentation insights and partnering to drive brand success across multiple lines of business.
What you'll be doing:
Maximize Budget and ROASOwn a multi-million-dollar budget (CAD 8–10 million) across paid channels (Search, Display, Social, Affiliates, etc.)Scale campaigns strategically while fiercely protecting ROI and hitting specific ROAS targetsEmbrace budget constraints or shifting targets as an exciting challenge, not an excuse
Holistic Channel IntegrationDevelop strategies to align paid channels into one cohesive funnel, ensuring customers enjoy a seamless journey no matter where they encounter usMonitor cross-channel user touchpoints and session data to refine targeting and messaging for higher conversion
B2B2C Advisory and CollaborationServe as a growth consultant to B2B2C partners, sharing best practices, experimentation insights, and data-driven recommendationsHelp partners scale effectively, leveraging PolicyMe’s strategies to reach broader audiences
Customer-Centric ApproachDig into product and customer data, listen to calls, and champion customer needs above any single channel or tacticTailor go-to-market strategies to different buyer personas, ensuring marketing decisions are driven by genuine customer insights
Strategic ExperimentationDesign rapid experiments, analyze performance, and iterate to push boundaries on what’s possibleKeep a special focus on Search (SEM) while remaining open to emerging channels
Team Leadership & OKRsSet clear team and individual OKRs, maintaining a consistent cadence of accountability and performance reviewsBe a true “player-coach,” guiding strategic decisions while diving into the details when necessaryFoster a “hands-on” culture of continuous improvement, ensuring everyone takes ownership
Brand & Performance SynergyApproach every initiative as a reflection of PolicyMe’s brand—never sacrificing long-term trust for short-term winsBalance immediate sales impact with brand awareness to build sustainable growth
Start-up Grit & AgilityWork efficiently in a fast-changing, often chaotic environmentPivot quickly when conditions change, seizing opportunities and solving challenges without assigning blameStay motivated by the hustle, showing a willingness to grind and solve problems head-onWhat we're looking for:
6-8+ years of growth/digital marketing experience with a strong focus on performance marketing and managing multi-million-dollar budgets (CAD 8–10 million+)3+ years of experience leading high-performing marketing teams, setting OKRs, and driving accountabilityROI- and ROAS-focused mindset, with a “small budget” mentality for every dollarExpertise in Search Marketing (SEM) plus proficiency in other performance channelsSolid analytics skills: comfortable with GA4, GTM, Looker, and similar toolsPlayer-coach mentality: equally skilled at strategy and in-the-weeds executionCustomer-focused outlook: understanding the product, listening to customers, and adapting strategies accordinglyLifelong learner who actively stays current with new marketing channels, analytics methods, and growth frameworksEntrepreneurial spirit: thrives in a startup environment and is motivated by building something from the ground up
Reports to: VP of Growth
Why join us:
Generous PTO - 20 vacation daysAccess to stock options and a comprehensive benefits planA remote-first team with company paid, in-person socials and the option to work from our Toronto-based officeResources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potentialWork with an empathetic, high-performing team in a flexible, results-oriented environment
