Paid Media Manager

Job Description

Coffee is "wakeup technology" that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, "Welp, that's coffee." Instead of shoulder shrugging, we've developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We've served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We're less than 1% done. Come join us for the remaining 99%.

We are looking for a strategic and data-driven Paid Media Manager to join our team and drive performance on META and other paid channels. This role will be instrumental in strategizing, executing, and optimizing campaigns to hit our CAC targets. The ideal candidate is analytical and thrives in testing new strategies that help scale paid accounts. The ideal candidate has a deep understanding of campaign management, manual bidding, A/B testing, creative analysis and proven record of managing large daily budgets and scaling META accounts profitably..

Requirements

• 5+ years in e-commerce performance marketing, managing paid media accounts on META,
• ideally in a wellness, CPG, or DTC brand.
• Proven experience in media buying and digital advertising, particularly with Meta (Facebook,
• Instagram). Other channels are a plus.
• Strong understanding of campaign strategy, optimization techniques, and data analysis.
• Expertise in Facebook Ads Manager and related tools like Northbeam.
• Ability to manage large advertising budgets with a focus on CAC and overall performance.
• Excellent communication and collaboration skills.
• Strong analytical skills and the ability to interpret data to drive actionable insights.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns on Meta (Facebook, Instagram) and other paid channels.
• Develop effective strategies to increase customer acquisition and lower CAC across paid media campaigns.
• Analyze data to identify trends and insights, providing recommendations for continuous
• improvement.
• Collaborate with internal teams to align campaign strategies with business goals and target audience.
• A/B test creative, copy, targeting, and bidding strategies to ensure maximum campaign performance.
• Manage large advertising budgets and deliver high-impact results.
• Track and report on key performance metrics and make data-driven decisions to refine and optimize campaigns.
• Stay up-to-date with industry trends and best practices to maintain cutting-edge knowledge on paid channels.

Benefits

• Be part of a mission-driven company revolutionizing the way people start their day.
• Competitive salary with performance-based incentives.
• Equity opportunities in a rapidly growing brand.
• Flexible, remote work environment.
• A passionate and innovative team that values creativity and collaboration.

Ready to help us fuel the future of coffee? Apply now and let’s build something extraordinary together.