Product Marketing Manager

Job Description

We are seeking a Product Marketing Manager who is ready to roll up their sleeves and drive our market strategies forward.

This is not just a desk job – you will work side-by-side with our CEO to define vision, positioning, and a unique brand narrative.

You will be a strategic mind and an operational force behind our product launches, taking ownership of the and eventually building your own high-performing team.

Requirements

Key Responsibilities

Strategic Market Leadership

• Partner with the CEO to articulate and broadcast the company vision and positioning.
• Develop comprehensive go-to-market (GTM) strategies backed by in-depth market research and competitive analysis.
• Define product positioning and messaging that resonates with target audiences.

Operational Execution

• Lead end-to-end product launches, managing all aspects from creative asset development to campaign execution.
• Help us broadcast a vision and position through the market.
• Monitor and optimize key performance metrics.
• Utilize advanced analytics tools and generative AI solutions for rapid market insights and iterative messaging.

Cross-Functional Collaboration

• Work collaboratively with product, sales, marketing, and technical teams to ensure cohesive strategy execution.
• Act as a connector between departments, incorporating actionable feedback into product development and market strategies.
• Actively participate in campaign execution, while also mentoring and growing your team over time.

Requirements

Experience & Background

• 5+ years of experience in product marketing, preferably within agile, cross-functional teams.
• Proven track record in executing successful market launches for software or tech-related products.
• Strong educational background in marketing, business, or related fields; relevant certifications are a plus.

Skills & Technical Expertise

• Exceptional strategic planning and market research abilities.
• Proficiency in digital marketing platforms and analytics tools.
• Demonstrated competence in advanced data analytics and generative AI for market testing and message refinement.
• Superior narrative and storytelling skills to craft compelling product value propositions.

Soft Skills & Leadership

• Excellent communication skills with a collaborative mindset.
• Ability to lead strategic initiatives as well as actively engage in hands-on campaign execution.
• Self-starter capable of managing multiple projects simultaneously while driving measurable results.
• Ambitious and growth-oriented, not afraid of getting hand dirty.