33927893892 - Cold Email Marketing Specialist

Job Description

Job Title: Cold Email Marketing Specialist

Location: Remote

Job Type: Full-time

Company Overview:

The company is a cloud-based real estate brokerage that provides agents with tools and resources to manage their businesses online. They are located in New York, USA.

Role Overview:

We are looking for an experienced Cold Email Marketing Specialist who thrives in fast-paced environments and understands the art and science of cold email outreach. The right candidate will have a proven track record in inbox warm-up, list building, and crafting high-converting email copy, with an in-depth understanding of cold email automation tools, particularly Instantly.ai.

Key Responsibilities:

• Cold Email Campaign Management: Develop and execute data-driven cold email campaigns to generate high-quality leads for Voro’s SaaS solutions, targeting key decision-makers and industry professionals.
• Inbox Warm-up Strategies: Utilize inbox warm-up techniques to maintain high sender reputation, enhance email deliverability, and ensure consistent campaign success.
• List Building & Segmentation: Use various tools and techniques to research, segment, and build highly-targeted email lists that align with Voro’s customer personas and marketing goals.
• Compelling Copywriting: Write persuasive and engaging email copy tailored to specific audiences, ensuring personalization, clarity, and strong calls-to-action that drive engagement and conversions.
• Automation & Tool Utilization: Leverage Instantly.ai and other cold outreach tools to streamline email sequences, automate responses, and scale outreach efforts while maintaining a personal touch.
• Campaign Analysis & Optimization: Continuously analyze the performance of cold email campaigns—open rates, click-through rates, responses, etc.—to fine-tune and optimize messaging, targeting, and frequency.
• Collaboration & Reporting: Work closely with Voro’s marketing team to align email campaigns with overarching strategies and company objectives. Provide detailed reports on campaign performance, insights, and recommendations for improvement.
• Compliance & Best Practices: Ensure all email campaigns comply with GDPR, CAN-SPAM, and other email marketing regulations, while following industry best practices for deliverability and reputation management.

Requirements

• Extensive experience with cold email marketing, lead generation, and email list building, preferably in the SaaS or tech industry.
• Proficiency in using Instantly.ai, along with other cold email tools like Lemlist, Woodpecker, or similar platforms.
• Strong understanding of inbox warm-up strategies and techniques to maintain high deliverability.
• Excellent copywriting skills with a focus on crafting personalized, engaging cold email sequences.
• Ability to effectively segment email lists and target the right audience for specific campaigns.
• Analytical mindset with the ability to interpret data and adjust strategies for optimal results.
• Knowledge of email marketing compliance and privacy regulations (GDPR, CAN-SPAM, etc.).
• Self-motivated with a strong sense of ownership and a passion for driving results.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with remote teams.

Preferred Qualifications:

• Prior experience in cold emailing for SaaS companies or similar industries.
• Familiarity with CRM systems like HubSpot, Salesforce, or Pipedrive.
• Experience using analytics tools like Google Analytics or email tracking platforms.
• Comfortable working in a fully remote and dynamic work environment.