Sales Development Representative (SDR)

Job Description

About the Company

This innovative AI company is transforming workplace safety and compliance with AI-driven solutions. By utilizing advanced natural language processing (NLP) technology, it assists organizations in identifying, mitigating, and preventing risks such as workplace harassment, bias, and discrimination. Committed to promoting safer, more inclusive work environments, the Sales Development Representative will be key in broadening the company's influence and impact.

Role Overview

The Sales Development Representative (SDR) will be the first point of contact for the sales team, responsible for generating and qualifying leads to support the sales pipeline. The SDR will focus on identifying and engaging potential clients, setting the stage for successful sales and contributing to overall business growth.

Core Responsibilities:

• Lead Generation:
• Research and identify potential clients in the workplace safety and compliance sector.
• Build targeted prospect lists using tools like LinkedIn Sales Navigator, Apollo.io, and CRM systems.
• Outreach & Engagement:
• Conduct high-volume cold outreach via email, phone calls, and LinkedIn to engage prospects.
• Craft personalized messages that clearly communicate the company’s value proposition.
• Lead Qualification:
• Qualify inbound and outbound leads by understanding their challenges, needs, and fit for the company’s solutions.
• Use discovery questions to assess potential clients' readiness for sales conversations.
• Collaboration with Sales Team:
• Work closely with the Account Executive team to smoothly transition qualified leads.
• Provide detailed notes and context to ensure seamless handoffs.
• CRM Management:
• Keep accurate, up-to-date records of outreach, conversations, and lead status in the CRM (e.g., HubSpot, Salesforce).
• Track key metrics and provide weekly reports on outreach effectiveness and pipeline growth.
• Continuous Improvement:
• Analyze outreach strategies and refine approaches based on performance data.
• Stay informed about industry trends, competitor activities, and emerging technologies to better target prospects.
• Sales Performance & Execution:
• Conduct product demos, showcasing Sully.ai to doctors and healthcare organizations.
• Execute a minimum of 50 calls per day to drive engagement.
• Book a minimum of 20 meetings per month, consistently meeting or exceeding targets.
• Represent Sully.ai at industry events and conferences to strengthen brand presence.
• Collaborate with product and engineering teams to align offerings with market needs and client expectations.
• Innovate constantly to improve sales strategies, making processes faster and more effective.
• Take on additional tasks as needed, fostering a “nothing is someone else’s problem” mentality.

Requirements

Requirements

• 5+ years of sales experience with a history of exceeding targets
• Persuasive communicator who can influence key stakeholders
• Driven and hardworking—able to work smart and achieve results
• 3-5 years in sales development, preferably in SaaS or AI-driven industries
• Confident in cold calling and building strong client relationships
• Tech-savvy, with experience using CRM tools like HubSpot or Salesforce
• Bonus: Experience in HR tech or workplace compliance