Cority

Business Development Representative

Job Description



PRIMARY OBJECTIVES:
  • Achieve monthly quotas of qualified opportunities.
  • Achieve monthly quotas of $ pipeline generation.
  • Meet or exceed activity metrics for managing inbound Leads.
  • Meet or exceed activity metrics for outbound attempted calls, voicemails, conference calls, discovery calls, emails and Linkedin Inmails.
  • Position the value proposition of the Cority solution and communicate key information regarding solutions and delivery of our products. 

  • PRIMARY RESPONSIBILITIES:
  • Actively build product, customer and market knowledge. 
  • Educate prospective customers on new and existing capabilities of the software platform. 
  • Work with Sales Executives (SE) to research and prioritize target account lists. 
  • Validate and update sales and marketing information in Salesforce.com (SFDC). 
  • Qualify inbound leads generated by marketing activities to identify relevant Sales Accepted Opportunities for SEs.
  • Perform outbound sales activities (prospecting) such as cold calling to locate and qualify relevant Sales Accepted Opportunities for SEs.
  • Nurture potential long-term Opportunities through consistent phone and email communications. 
  • Responsible for building a strong, and consistent pipeline of leads. 
  • Report on any new market trends that may provide additional insight to sales and marketing to build out messaging for targeted audiences. 
  • Create sales and marketing materials that support lead generation and nurturing activities working with Marketing (Mktg.).
  • Off-hour work may be required for international market development (early and late shift)
  • Other responsibilities assigned as required.
  • The role reports to the Manager, BDR with day-to-day accountability to, and coaching from, the BDR Team Lead.

  • QUALIFICATIONS AND CHARACTERISTICS OF AN IDEAL CANDIDATE:
  • Undergraduate degree.

  • Experience
  • 1-2 years' experience in a sales role, preferably in B2B, preferably in software. 

  • Competencies
  • Strong written and verbal communications skills. 
  • Strong time management and organizational skills.
  • Ability to navigate corporate structures and identify decision makers. 
  • Specific Skills
  • Knowledge of CRMs such as Salesforce desirable.