Develop and execute a content strategy aligned with business objectives.
Build and maintain a strong online presence on platforms, particularly LinkedIn, by managing the community, engaging with potential clients, and supporting outreach initiatives.
Write high-quality content for blogs, e-books, newsletters, and press releases, maintaining the CEO’s voice across all communications.
Assist in outreach activities to engage new and existing clients through content-driven initiatives.
Collaborate with the marketing team to produce compelling marketing materials, including digital and social media content.
Actively engage in online discussions, respond to comments, and foster a strong brand community.
Participate in weekly meetings to align content strategies with broader business goals.
Assist with drafting and distributing press releases to enhance brand visibility.
Collaborate with the CEO and leadership team to develop thought leadership content that positions the company as an industry leader, including white papers, case studies, and opinion pieces.
Monitor and analyze content performance metrics, providing insights and recommendations to improve engagement and achieve marketing objectives.
Other role-specific duties that may arise.
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
5+ years in content management, digital marketing, or a related field, ideally within a technology or healthcare environment.
Exceptional writing and editing skills, with experience in producing a variety of content formats.
Proven experience managing social media channels, particularly LinkedIn, and executing online marketing strategies.
Ability to manage multiple projects simultaneously, meet deadlines, and collaborate effectively with cross-functional teams.
Strong verbal and written communication skills, capable of adopting the CEO’s voice authentically.
Proactive in generating new ideas and approaches to strengthen the company’s message and brand presence.
Familiarity with content management systems, social media tools, and basic graphic design or multimedia skills (a plus).
Familiarity with healthcare or software industries is desirable.
Benefits
As a Twoconnect employee, you get to enjoy the following: