Senior Product Marketing Manager (ARG)

Job Description

ABOUT ALLERGY RESEARCH GROUP 

For 45 years, Allergy Research Group® has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! Learn more at AllergyResearchGroup.com. 

ABOUT THE ROLE 

An exciting and challenging position exists as a full-time Senior Product Marketing Manager. You will lead the management and growth of our product portfolio. The ideal candidate will possess strong decision-making skills and experience in driving product vision, roadmap development, and portfolio management. You will collaborate closely with Medical Affairs, cross-functional teams, and leadership to enhance our products, monitor market trends, and ensure alignment with overall business goals to drive profitability and growth.  

Requirements

What You Will Do  

• Develop and maintain a clear product vision, guiding the team to execute on a comprehensive product roadmap. 

• Ensure that the product roadmap is aligned with market trends, customer needs, and organizational priorities. 

• Lead the development and execution of the product portfolio strategy to ensure alignment with business goals. 

• Manage product life cycles, including SKU rationalization and end-to-end product portfolio optimization and profitability. 

• Collaborate with cross-functional teams to define product features, positioning, and customer benefits. 

• Monitor industry and market trends, including competitor performance, market dynamics, and emerging customer needs. 

• Conduct competitor reviews and analysis to identify opportunities for product differentiation, pricing strategies, and market positioning. 

• Perform in-depth analysis of product performance to optimize the product portfolio and make data-driven decisions. 

• Establish key metrics to monitor the success of product launches and ongoing sales. 

• Identify and prioritize product enhancements and improvements to increase market share, customer satisfaction, and profitability. 

• Develop content and resources to support product promotion and sales initiatives. 

What We’re Looking For  

• Bachelor’s degree in Business, Marketing, Engineering, or a related field. MBA or advanced degree preferred 

• Minimum of 7+ years of experience in product management, with a strong focus on portfolio management, product vision, and roadmap development 

• Proven experience in managing cross-functional teams and collaborating with departments like Medical Affairs, R&D, Sales, and Marketing. Strong understanding of digital marketing, social media, and eCommerce platforms 

• Experience leading the development of annual plans; outlining the strategy to grow your business or product and partnering with key stakeholders to develop the tactics  

• Strong analytical, planning and project management skills – you love to dig into the data and lead a team through projects  

• Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels 

• Highly resourceful with a tenacious “can do” attitude 

• Highly performance and results-driven and want to take on a high level of responsibility and work in a fast-paced, high-growth environment  

• Strategic thinker with a proactive mind-set  

• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.  

• Coaching mindset with previous experience managing direct reports  

• Visionary, positive, and energetic leader that fosters a unique, diverse, and winning culture  

Benefits

PERKS & BENEFITS 

The annual base salary range for this position is $125,000-$140,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.  

ARG offers a comprehensive benefit package which includes 100% paid medical + dental and vision plans, generous paid time off, 401(k) match, company-paid disability and life insurance as well as free products! 

It is the policy of ARG to prohibit discrimination of any type, and to afford equal employment opportunities (EEO) to all employees and prospective employees, without regard to race, color, religion, gender, national origin, age, disability, sexual orientation or any other characteristic protected by law.  

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. ARG does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.