E-commerce Content Marketing Manager

Job Description

About Hapn

Hapn is a fast-growing technology company specializing in GPS tracking solutions across both business and consumer markets. Our consumer division serves tens of thousands of customers with innovative tracking solutions that combine powerful hardware with intuitive software. As a product-forward company, we pride ourselves on rapid iteration, data-driven decision making, and cross-functional collaboration. Our fully remote team works together to push the boundaries of what's possible in the GPS tracking space.

Role Overview

We're seeking an E-commerce Content Marketing Manager to join our integrated e-commerce team. In this role, you'll take ownership of our marketing and content strategy across our consumer GPS tracker product line. You'll have autonomy to develop and execute the creative vision that positions our products effectively within the competitive landscape. Beyond copywriting, you'll be responsible for creating and directing various content formats including graphics, and defining our products' unique value differentiators in the market. Working collaboratively with team members, you'll drive growth and conversion optimization while having significant input into our brand's strategic direction.

What Makes This Role Unique

• Ownership of marketing strategy and creative direction for our consumer product line
• Direct impact on revenue through content optimization and A/B testing
• Authority to shape product positioning and differentiation in the market
• Opportunity to define and execute the brand voice for a fast-growing tech company
• Creative control over both written content and visual assets
• Data-driven approach to content optimization with autonomy to implement changes

Responsiblities

• Own and develop the creative marketing strategy for our consumer product line
• Define product positioning and unique value differentiators in the competitive landscape
• Create and direct the production of both written content and visual assets
• Develop and articulate our product's competitive advantages in the market
• Create and optimize Amazon product listings including A+ content
• Design and execute A/B tests to improve conversion rates
• Manage email marketing campaigns for product launches and promotions
• Lead collaboration with product team on launch strategies and user content
• Direct the creation of graphics and visual elements for all marketing materials
• Work with PPC manager to create effective ad content
• Ensure marketplace compliance across all content
• Optimize e-commerce website content
• Create compelling product packaging content

Requirements

• Exceptional copywriting skills with ability to craft compelling product narratives
• Experience either creating visual content directly or managing third-party designers for marketing materials
• Strategic thinking with ability to position products effectively against competitors
• Proven track record of creating engaging content that drives conversions
• Strong understanding of consumer psychology and purchasing behavior
• Experience in A/B testing and conversion rate optimization
• Ability to deeply understand products and articulate unique value propositions
• Experience developing and executing comprehensive content marketing strategies
• Experience managing email marketing campaigns for product launches
• Strong analytical skills to measure and report on content performance
• Excellent project management and cross-functional collaboration abilities

What Sets You Apart

• Experience in consumer electronics or tech products
• Ability to translate technical features into compelling customer benefits
• Track record of creating content that stands out in crowded marketplaces
• Experience with graphic design or directing visual content creation
• Portfolio demonstrating successful product positioning strategies
• Experience with competitive landscape analysis and market differentiation
• Experience with email marketing platforms
• Understanding of SEO best practices
• Creative problem-solving abilities
• Strong market research and competitive analysis skills

Benefits

• Competitive base salary
• Quarterly variable compensation based on product performance
• Equity participation in a fast-growing company
• Full health, dental, and vision coverage
• Remote work flexibility
• Professional development opportunities
• Latest tools and technology needed for success
• Collaborative, fast-paced work environment

Location

This is a fully remote position. Our team is distributed across multiple time zones, and we've built a strong remote-first culture that emphasizes communication and collaboration.

Hapn is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.