The CRM Administrator is tasked with administering, customising, and optimising the CRM ecosystem to support commercial operations.
You will work closely with stakeholders across the organisation, the CRM Administrator gathers requirements, implements system enhancements, and provides support to CRM users.
Additionally, the role involves responsibilities in data management, reporting, system integration, and project management to drive continuous improvement and maximize the value of the CRM investment.
The role demonstrates strong technical expertise in CRM administration, possesses a deep understanding of business processes, and exhibits a passion for delivering exceptional user experiences.
Key responsibilities
Understand the commercial operation, challenges, and objectives of each team; improve their operation through CRM administration and consultation.
Provide system administration support for the CRM, focusing on user permissions, custom objects, workflows, and profiles.
Ensure the CRM system is optimized for performance and scalability to meet the organization’s evolving needs.
Oversee data integrity and quality within the CRM system, including data entry standards, data hygiene practices, and data cleansing activities.
Create, manage, and optimize complex workflow rules, data validation, and approval processes.
Create and manage custom objects, fields, formulas, record types, page layouts, reports, and dashboards.
Analyse data to provide insights into team operation, effectiveness, and productivity.
Work closely with other team members to capture business requirements and implement CRM solutions.
Coordinate and support integrations with third-party apps, plugins, and tools.
Application development, including basic Visualforce pages/Lightning pages, Lightning Web Components
Working with integrated applications such as Conga, Docusign, Boomi etc.
Support daily troubleshooting, bug fixing, user adoption, training, and documentation.
Identify and resolve data anomalies, maintaining high data integrity.
The successful candidate will have
3+ years of CRM Administration experience (preferably Salesforce).
Ability to administer and configure a CRM system (custom objects, workflows, permissions, etc.).
Experience implementing and developing in Apex, Visualforce, and JavaScript
Fluency in English, strong communication, collaboration, and problem-solving skills
Salesforce certifications
Nice to have
Competency in some of the following: HTML, XML, SQL, Java,
REST and SOAP-based web services
Experience working closely with commercial teams and implementing their requirements in the CRM system.
