North American General Manager

Job Description

North American General Manager

Location: Remote, Canada

Consultant Day Rate (CAD): $556 - $695

Closing Date: 18th March 2025

The Mission

Forget “just another GM role” - this is your chance to lead the future of travel technology in North America.

We’re on a mission to redefine mobility, parking, and self-service solutions. As we scale BookFlowGo’s presence globally, North America is our next big frontier. The challenge? Expanding our footprint, driving adoption, and strengthening partnerships to make BookFlowGo the go-to platform for seamless, efficient parking and logistics solutions.

This isn’t just about managing existing accounts - it’s about market expansion and unlocking growth opportunities. You’ll be taking charge of a high-growth region, owning commercial strategy, forging industry-defining partnerships, and leading the charge in market influence.

We need an exceptional business leader who thrives on building and scaling markets, leading high-impact deals, and shaping industry trends. If you’re excited about driving revenue, expanding a global brand, and leaving your mark on the future of travel technology, this is the challenge for you.

The Business

BookFlowGo is the collective brand bringing three leading UK companies together;

• Book / Parkspace; the world's leading pre-book, omni-channel platform. Grow bookings, grow revenue, and deliver best-in-class eCommerce functionality.
• Flow / ParkIT; the world's leading logistic operational software and consultancy services to review product mix, deliver operational excellence and grow capacity.
• Go / FGS; the leading manufacturer of bespoke self-service hardware; reducing operating costs and maximising customer throughput.

Each of the platforms within BookFlowGo are autonomous, delivering mission-critical tech across the globe. We are now seeking a North American Business Development Consultant to lead strategic growth, strengthen existing partnerships, and expand our presence in key markets. 

The Role

As the General Manager – North America, you will play a pivotal role in expanding BookFlowGo’s presence and driving long-term customer retention in a key growth market. Reporting directly to the Managing Director, you will champion strategic partnerships, accelerate revenue growth, and solidify our position as the industry leader.

In this role, you will act as the face of BookFlowGo in North America, working closely with our existing customers in Canada, industry partners, and internal teams across Product, Service Delivery, and Business Development. Your expertise in B2B enterprise solutions, commercial strategy, and market expansion will drive the adoption of our platforms - whether through increasing capacity, optimising revenue, or enhancing customer throughput.

You will lead high-impact commercial negotiations, influence key stakeholders, and spearhead growth initiatives that safeguard recurring revenue while unlocking new business opportunities. As an executive leader, your insights will shape BookFlowGo’s long-term strategy, brand positioning, and market influence on a global scale.

This is a fantastic opportunity to own and scale an ambitious expansion strategy, playing a key role in BookFlowGo’s future success.

What You’ll Be Doing

Executive Stakeholder Engagement & Market Influence

• Cultivate and strengthen high-impact relationships with key partners, customers, and industry leaders.
• Champion BookFlowGo’s market leadership by engaging in executive-level discussions and long-term partnerships.
• Represent BookFlowGo at global industry forums, trade shows, and executive roundtables.

Growth & Revenue Acceleration

• Define and execute high-level growth strategies to capitalise on new business opportunities.
• Spearhead commercial negotiations and structure agreements that maximise profitability, long-term value, and market expansion.
• Lead the North American expansion and customer acquisition efforts.

Strategic Brand Positioning & Market Expansion

• Expand BookFlowGo’s industry presence by driving market penetration strategies and securing new partnerships.
• Position BookFlowGo as the go-to platform in its industry through aggressive market expansion.

Competitive Intelligence & Industry Foresight

• Lead market intelligence initiatives to anticipate customer demand shifts, emerging trends, and competitive movements.
• Leverage insights to inform product roadmaps, investment priorities, and strategic decision-making.
• Keep BookFlowGo ahead of industry innovation curves.

Customer-Centric Innovation & Business Transformation

• Champion a culture of customer excellence by fostering collaboration between Service Delivery, Partnerships, Product, and Engineering teams.
• Strengthen customer relationships through proactive engagement and support.
• Drive deeper adoption of BookFlowGo’s solutions within existing customer bases.

Visionary Leadership & Organisational Impact

• Serve as a strategic advisor to the executive leadership team.
• Drive collaboration across Product, Service Delivery, and Business Development teams to align strategic priorities.
• Shape long-term corporate direction and expansion strategy.
• Drive a customer-first mindset across all business functions.

What We’re Looking For

• A proven track record in B2B enterprise solutions, commercial strategy, and market expansion, with a focus on customer retention, revenue acceleration, and strategic partnerships.
• Experience in high-growth industries such as SaaS, logistics, eCommerce, or technology-driven platforms is a plus

• Strategic Vision: The ability to develop and execute high-impact growth strategies that align with business objectives, drive new market penetration, and strengthen long-term customer relationships.
• Leadership: Demonstrated success in utilising cross-functional teams, managing commercial negotiations, and scaling business operations in a competitive market. E
• Communication Skills: Strong ability to engage, influence, and build relationships with C-level executives, industry leaders, and key decision-makers. Exceptional verbal and written communication skills, particularly in complex deal structuring and partnership development.
• Adaptability & Market Expansion Expertise: A proven ability to navigate dynamic, fast-paced environments, with a track record of successfully launching and scaling businesses in new markets - particularly within North America.
• Data-Driven Decision Making: A strategic mindset with a strong understanding of market intelligence, customer insights, and competitive analysis, ensuring BookFlowGo remains at the forefront of industry innovation.

• Customer-Centric Focus: Passion for delivering exceptional customer experiences, driving platform adoption, and enhancing value for both existing and new clients.

How we hire for this role

We know your time is precious, so we keep our recruitment process as quick and easy as possible. If we believe you might be a match for a job you’ve applied for, you’ll enter our hiring process as follows:

• A pre-screen call with our recruitment team
• Face to Face Interview with a presentation

Our recruitment team and hiring managers are based in the UK, so throughout the process we'll try to arrange interviews at the most convenient time for everyone.

Cultivating a diverse and inclusive culture is paramount for us. 

Recognising we are all different, if for whatever reason you need us to adapt the process, please get in touch via recruitment@holidayextras.com (BookFlowGo is part of the Holiday Extras Group)