DIY Editorial Content Writer

Job Description

Infopro Digital Group are recruiting for a talented and motivated DIY Editorial Content Writer to join our team on a permanent basis in Haynes Group Limited, who sit within Infopro Digital’s Automotive division. Infopro is a global organisation with 4,000 employees based in 18 Countries and a turnover of €550 million.

Haynes Group Limited is seeking a skilled DIY editorial content writer to join our team in crafting the next generation of iconic automotive DIY Manuals. This role requires an individual with strong mechanical and technical skills, who can interpret automotive aftersales technical data, and can apply this knowledge to explaining DIY activities.  

The candidate should have familiarity with automotive systems, whether as an advanced amateur or professional experience & curiosity in working “hands-on” with vehicles. Familiarity with the Haynes Repair Manual product is a plus and candidates should understand what is needed to make safe, repeatable and comprehensible repair and maintenance instructions for a DIYer.  

The ideal candidate will be responsible for reinterpreting manufacturer content to make it suitable for an enthusiastic DIY mechanic working with limited knowledge and basic tools, to allow them to confidently tackle tasks - something Haynes has been doing for more than 60 years.  For example, tips/advice/organisational methods etc that assist someone who does not regularly (or irregularly) perform a repair or maintenance operation as part of their professional lives. 

Applicants will be expected to write in a DIY style we have pioneered, with editorial supervision, after a brief onboarding period from our in-house editors.   

This job is located in our offices in Sparkford, UK. It is anticipated that after a short period of training, the role can be completed with a mix of office-based and homeworking. This is a permanent full time role.

Key Responsibilities:

•  Key DIY content roles:

• Study the manufacturer and related content in our own internal editorial tool (XML Editor).
• Study previous generation model manuals to adapt the content in the same way, style it was presented or expected by our customers.
• Enrich the content with DIY tips, recommendations, warnings, tools recommended, difficulties for end consumers.
•  Support the editorial process to enhance, critique, and collaborate with fellow content contributors to ensure the highest quality DIY advice possible including customer feedback sessions
• Contribute to preparation of marketing and sales materials related to the specifics or unique aspects of the vehicle to help with customer communication
• Meet content production targets
• Customer support
• Help create a knowledgeable customer capability operation with content to respond to specific or repeatable questions that adapt to difficult levels of skill or (fee-paying or free) service we provide
• Review customer service responses for safety, quality, and comprehensiveness
• Product marketing
• Identify the key areas of the vehicle that should be highlighted in our product marketing material that will be of specific interest to the driving, lifestyle or other interests of DIYers
• Contribute to preparation or sales demonstrations of products (on occasion)
• Contribute to other marketing materials that promote the benefits of our product range and the benefits, stages, and experiences of DIYers

Requirements

• Proven experience with applying Automotive aftersales technical data on vehicles “hands-on”
• Relevant automotive certification
• Experience in producing content, instructions or explanations for mechanical and electrical procedures applying recommended tools and techniques: magazine, journal articles, tips, blogs, videos (YouTube, Instagram, TikTok…)
• Fluent English level (other languages a bonus)
• Familiarity with digital tools to create written, audio, and or video content
• Excellent attention to detail, safety, organisation, and commitment to maintaining high quality and safe conditions for DIY work.
• Ability to manage time effectively and meet deadlines.
• Location: Hybrid working - attending the Head office in Sparkford, Somerset 2 days per week.

Benefits

• Hybrid working
• Generous base salary
• 25 days annual holiday allowance
• Additional days leave for Birthday
• Life assurance
• Group pension scheme
• Employee Assistance Programme
• Cycle to Work, Gym Discounts and more

Learn more about us 

Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities. 

Infopro Digital connects professional communities. 

Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail. 

With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way.