Sr. Sales Executive Traditional Trade

Job Description

About Birdman

Birdman is Mexico’s leading plant-based supplements and food company, committed to creating delicious, nutritious, and sustainable products. As we expand into 8+ countries, we are looking for top talent to help us scale and build the next unicorn. Join us in making a real impact on people’s lives and the planet. 🌱🚀🦅

The Role

We are seeking a Senior Sales Executive - Traditional Trade to drive both hunting and farming efforts, securing new B2B clients while nurturing and expanding existing accounts. This role is ideal for high-performance sales professionals who thrive in a fast-paced, hypergrowth environment and have a strong ability to acquire new clients, build long-term relationships, and drive revenue growth.

Who You Are

You are a results-driven sales expert with a proven track record in acquiring and growing key accounts. You excel at negotiations, relationship-building, and strategic account management. You are persistent, goal-oriented, and thrive in high-growth environments where you can make a direct impact.

Key Responsibilities:

• Key Account Leadership: Manage and grow Birdman’s largest traditional trade accounts, ensuring long-term partnerships and revenue growth.
• Hunting: Identify, prospect, and close new B2B clients to expand Birdman’s reach in traditional trade, distribution, and retail.
• Farming: Strengthen and expand existing key accounts, distributors, and large retailers, increasing sell-in and sell-out through strategic account management.
• Develop and execute sales strategies to maximize revenue and market share.
• Negotiate contracts, pricing, and trade terms to ensure profitable and sustainable partnerships.
• Manage sales pipeline using CRM tools, ensuring a structured and data-driven sales approach.
• Leverage sales automation tools to improve efficiency and scale outreach efforts.
• Analyze market trends, identify new business opportunities, and recommend strategies to stay ahead of the competition.
• Collaborate with internal teams (marketing, operations, finance) to ensure seamless execution of sales strategies.

Requirements

• 🧠 Super Smart & Analytical: Strong numerical and strategic thinking to identify opportunities, optimize sales strategies, and drive measurable results.
• 🧑‍💼 Highly Disciplined & Goal-Driven: Exceptionally organized, detail-oriented, and proactive, ensuring follow-through on key sales initiatives.
• 🗣️ Persuasive & Outgoing Communicator: Thrives in social interactions, networking, and negotiations, building strong rapport and influencing decisions to close deals. Engaging presenter with excellent negotiation and stakeholder management skills.
• 📈 Proven Sales Performer: Track record of exceeding sales targets and closing high-value B2B deals in traditional trade or CPG.
• 💼 Expert in Negotiation & Objection Handling: Skilled in influencing and persuading clients, closing deals without heavy discounting, and ensuring sustainable profitability.
• 🛑 Resilient & Handles Rejection Like a Pro: High energy and persistence to stay motivated despite objections or lost deals. Turns rejection into opportunity, refines sales tactics, and keeps the pipeline moving.
• 🤝 Relationship Builder & Consultative Seller: Excels in relationship-based selling, deeply understanding client needs to provide tailored solutions instead of just pushing products.
• ⚡ Sales Automation & Outreach Efficiency: Experienced in scaling sales outreach using automation tools (e.g., Apollo, Salesloft, LinkedIn Sales Navigator) for higher efficiency and deal conversion.
• 📊 CRM & Data-Driven Sales Management: 2+ years managing sales pipelines in CRM tools (Salesforce, HubSpot, Pipedrive) with a structured, data-driven approach to tracking and optimizing performance.
• 📍 Traditional Trade & Retail Sales Expertise: 2+ years managing key accounts in traditional trade, CPG, or FMCG, with deep knowledge of sell-in and sell-out dynamics.
• 🎓 Bachelor’s Degree Required: A completed Bachelor’s degree in any field is mandatory.
• 🌎 Intermediate English (B1+): Comfortable in professional English communication, with a plus for advanced fluency (C1).

Preferred Qualifications:

• 🏛️ Mid-to-Enterprise B2B Sales Experience: Proven ability to sell to distributors, large retailers, or key clients, navigating long sales cycles and corporate procurement processes.

• 🌱 Industry-Specific Expertise: Experience in wellness, nutrition, or plant-based consumer goods.
• 🗣️ Advanced English (C1): Fluency in English for international sales negotiations and strategic partnerships.
• 💡 Advanced Data Skills: Proficiency in Advanced Excel, Power BI, or similar tools to enhance data analysis and decision-making capabilities.
• 🌱 Mission-Driven Enthusiast: Strong commitment to sustainability and health, passionate about contributing to a healthier world through eco-friendly and health-conscious practices.