Deputy Director, Digital Marketing

Job Description

About the Organization

TAAF serves the Asian American and Pacific Islander community in their pursuit of belonging and prosperity that is free from discrimination, slander, and violence. Founded in 2021 in response to the rise in anti-Asian hate and to address the long-standing underinvestment in AAPI communities, TAAF funds best in class organizations working to mobilize against hate and violence, educate communities, and reclaim our narratives through our core pillars of Anti-Hate, Education, Narrative Change, and Resources & Representation. Through our grants, high-impact initiatives and events, we’re creating a permanent and irrevocable sense of belonging for millions of Asian Americans and Pacific Islanders in the United States. For additional information about TAAF, please visit www.taaf.org.

About the Role

The Deputy Director of Digital Marketing will lead the organization’s multi-channel digital marketing strategy, overseeing the social media, email marketing, website, paid search, and paid social media initiatives. This role will drive the development, execution, and optimization of cohesive and data-driven digital campaigns to grow brand awareness, engagement, and advocacy. The ideal candidate will have deep experience managing teams and campaigns across digital platforms, demonstrate exceptional strategic thinking, and possess a passion for leveraging technology and storytelling to support organizational goals.

As a key member of the Communications and Marketing team, the Deputy Director of Digital Marketing will serve as a thought leader, collaborating with internal stakeholders, external partners, and vendors to execute high-impact initiatives that advance the mission of the organization. They will believe in working strategically with transparency and accountability, embrace a culture of learning, work respectfully with compassion, kindness, and gratitude, and seek to be inclusive and collaborative in decision making. Most importantly, the candidate is passionate about our mission and recognizes and understands the challenges and opportunities in serving our community.

Responsibilities

Strategy and Leadership

• Develop and execute a comprehensive digital marketing strategy that integrates social media, email marketing, website, paid search, and paid social media efforts
• Lead, mentor, and supervise a team of marketing professionals, including the Social Media Strategist and outside consultants
• Collaborate with the Head of Communications and Marketing to align the digital strategy with organizational goals and campaign priorities
• Oversee the creation of content calendars, campaign timelines, and messaging strategies to ensure brand consistency and maximize engagement
• Establish and maintain relationships with creators and influencers as well as all major social media platforms

Channel Management

• Social Media: Guide the Social Media Strategist in developing engaging content and campaigns to grow reach, foster engagement, and support strategic goals
• Newsletter/Email Marketing: Oversee content development and distribution of newsletters to increase subscriber engagement and conversion
• Website: Manage website strategy, user experience (UX), and content updates to ensure a seamless and engaging online experience
• Paid Media: Plan, execute, and optimize paid social and paid search campaigns to drive visibility, awareness, and action

Performance Analytics and Reporting

• Establish and track key performance indicators (KPIs) for all digital marketing channels, leveraging tools such as Google Analytics, social media insights, and email marketing platforms
• Provide monthly reports and actionable insights to inform future strategies and improve overall campaign performance
• Use A/B testing, audience segmentation, and trend analysis to refine messaging, content, and advertising tactics

Collaboration and Partnership

• Serve as a primary liaison with external digital marketing vendors and platform representatives to ensure optimal performance and support
• Partner with cross-functional teams (communications, development, and program teams) to ensure that messaging and marketing efforts are aligned across channels
• Maintain a pulse on emerging digital marketing trends, tools, and best practices, applying them to strengthen the organization’s digital strategy

Requirements

Education and Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 7-10 years of experience in digital marketing, with at least 3-5 years of supervisory experience
• Proven track record of leading multi-channel marketing campaigns, driving results, and managing large budgets

Skills

• Advanced proficiency in social media platforms, Google Analytics, and marketing automation tools (e.g., Mailchimp)
• Experience with content management systems (CMS) and website management, including UX best practices.
• Strong project management and organizational skills with the ability to juggle multiple priorities
• Data-driven mindset with expertise in digital analytics, reporting, and campaign optimization
• Ability to create clear, compelling, and inclusive messaging across platforms
• Excellent verbal and written communication skills
• Passion for the mission of the organization and commitment to equity, diversity, and inclusion

Working Hours

• Requires occasional weekend, off-hours, or evening work

Location

• New York City and San Francisco-based staff work in the office 2 days per week, and the other days remotely

Benefits

• TAAF provides competitive compensation and benefits including health insurance (including dental and vision) and a 401k retirement plan to all employees
• Anticipated salary for this position is $125,000