Head of Marketing

Job Description

At Doist, our mission is to empower people with simple yet powerful tools.

We're a multidisciplinary, fully-remote, team that’s passionate about creating products, like Todoist and Twist, that improve people’s lives. We thrive on innovating new solutions to old productivity challenges and we seek to rethink how productivity tools are made.

Our Core Values

They are few, but they are mighty. From creating processes to decision-making and recruiting, we build our four core values into nearly every single thing we do.

• Ambition. You aspire to put a dent in the universe. You set high standards for yourself and those around you. You solve issues that have a high impact on our customers and our company.
• Mastery. You care deeply about the quality of your work. You’re continuously learning and pushing yourself to the limits of your ability. As a champion of your craft, you are also a champion of your well-being – you work intensely, then disconnect completely.
• Independence. Others can trust that you’ll deliver on time. You keep your word and trust your teammates to do the same. You are proactive, take ownership, and remain accountable with little or no direction.
• Communication. Your communication is clear, concise, and engaging. You keep others in the loop and never go radio silent. You speak respectfully and foster warm relationships through your interactions. You’re culturally and socially aware and can appropriately navigate social situations.

We invite you to visit our blog to learn more about us, our values, and how we work.

Your Role

The Head of Marketing role is one with several dualities. It’s a role where you need to zoom out to craft big-picture strategies while also rolling-up your sleeves and doing some of the actual work yourself. It’s a role that requires balancing creative and artistic thinking with data-driven and analytical decision-making. In this role you’re a staunch advocate for the marketing team while also being deeply collaborative with other departments. 

Straddling these dualities is a given for this role. If this is something that excites you, please read on!

• Guide and mentor a team of marketers with diverse talents, foster their professional development, and cultivate a culture of innovation, creativity, and continuous learning.
• When you join Doist, the marketing team will include folks with areas of expertise in Content Marketing, Growth, Product Marketing and Community. 
• Develop a strategic vision about where our branding and marketing can have the greatest business impact and create an environment that will allow the team to bring that impact to fruition.
• Collaborate with Doist Heads and Marketing teammates to plan, scope, and execute exceptional quality work at high speed across various channels, ensuring seamless alignment across all functions.
• Develop and manage the annual marketing budget, allocating resources across channels, analyzing spend/ROI for optimization, and forecasting expenditures per financial goals.
• Combine your knowledge of market trends, competitive landscapes, and various data sources to communicate key findings to the Leadership team and drive informed and strategic decisions. 
• Remain on the vanguard of marketing technology, working to integrate technical advances like AI into our marketing stack to increase the team's efficiency and business impact.
• Continue to hone your functional expertise by jumping in to collaborate on a wide variety of marketing work – from drafting emails to writing in-app copy – when needed.

Requirements

About You

• Extensive experience at Senior Marketing Leadership level.  
• Extensive knowledge and experience in managing multiple teams, budgets and stakeholders. 
• Proven track record of developing integrated marketing strategies across content, product, and community channels, with demonstrable success in driving user acquisition and engagement.
• Innately ambitious and motivated by high-impact work and finding creative solutions to make that work happen. 
• Resourceful – Doist isn’t funded by VCs and our marketing budget is nothing near astronomical. Working within these financial limits should excite you, rather than deter you. 
• A natural communicator who quickly adapts to Doist’s transparent and primarily text-based culture, and is able to convey complex ideas clearly, simply, and conversationally.
• Creative – you have a knack for uncovering fresh angles and unexpected approaches that help brands stand out. You think beyond standard marketing playbooks while maintaining the pragmatism needed to execute within constraints.
• A self-starter and can proactively guide your team, take ownership, and remain accountable with little or no direction.
• Both nurturing and direct. You hold your team to very high standards while genuinely caring about their personal growth and development. You want to see them excel both in and outside the workplace. 
• A teamplayer. Marketing is one of teams that collaborates most with other departments. You must be willing to advocate for your teammates while building very close relationships and alignment with Doisters of all disciplines. 
• Excited by Doist’s mission to empower people with simple yet powerful tools. You’re moved by our vision to build a trustworthy, human, and affirming brand. 
• Not afraid of ambiguity. You are great at planning ahead but are also pragmatic and able to quickly change course without getting flustered if new information arises. 
• Committed to continuous learning and professional growth. As the Head of Marketing, you will not be “just a manager.” You’ll always have opportunities to sharpen your existing skills and learn new ones.

Our Process

1. Submit your complete application by February 28, 2025 at 2:00pm UTC. This includes a resume (or manually entered experience) and thoughtful responses to all the application questions. No cover letter needed!
2. Application screening. We read every application to understand your motivation, skills, and experience. Once your application has been reviewed, you'll receive a response regarding the status of your application.
3. Salary transparency & Value-alignment interview with shortlisted candidates. We'll calculate and share the salary range for your location and you can then schedule a call with Nadia Vatalidis (Head of People).
4. Role-alignment interview with Brenna Loury (Chief Marketing Officer).
5. Paid Test Project. This will be your opportunity to showcase your role-specific skills.
6. Culture-contribution interview with Amir Salihefendić (Chief Executive Officer).
7. Offer to the successful hire.

Benefits

Our perks and benefits are designed to provide the freedom and support you need to grow personally and professionally. Here’s what that looks like:

The basics

• We work remotely and mostly async from anywhere. If you see a specific location being advertised, feel free to apply any way, this is usually due to restrictions on a few job boards.
• Design your own schedule. Work during the time of day that’s best for you. Doisters are encouraged to work 8-hour days and no more than 40 hours/week.
• Competitive pay. Our formula-based salaries are calculated based on industry-benchmarked skills and geographical location – no stressful negotiation required

Expand your professional skills

• Continue your education. You’ll have a recurring budget to spend on attending conferences, taking courses, and purchasing books.
• Collaborate in person at retreats. Our team- and company-wide retreats are unforgettable. The connections that we make in person inspire us throughout the year.

Craft your ideal work environment

• Cozy up at a coworking space. Find a coworking space that’s right for you and Doist will provide a monthly stipend towards this cost.
• Subscribe to apps and services. You’ll have a monthly budget to spend on services that help you do your job: home internet, work apps, music subscription, etc.
• Purchase the hardware you need. Every Doister has access to a recurring budget to spend on work-related equipment.

Focus on your well-being

• Recharge with generous time off. Doisters get 8 weeks (40 days) of vacation per year to use as they wish on vacations and national holidays.
• Spend time with your new baby. New parents receive 5 weeks of paid parental leave in addition to 13 weeks of paid pregnancy-related medical leave.
• Invest in your health and wellness. Take care of yourself with a monthly budget for things like a gym membership, healthy snacks, massages, health insurance, etc.

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We occasionally receive reports about hiring scams related to our roles. Please be aware that our team only communicates from emails with an "@doist.com" domain and that we will not ask you to apply in any way other than via our application at doist.com/careers. If you are in doubt, please reach out at careers@doist.com to confirm.

All information collected through this application is stored in Workable, Doist’s Applicant Tracking System, where it will be used for recruitment purposes only. For more information on how we handle candidate data at Doist, we invite you to review our recruitment privacy notice. For questions, please contact us at careers@doist.com.