Senior Growth Product Manager , Grafana Self Serve (Remote, Canada)

The Product Growth team at Grafana Labs is dedicated to building self-service experiences that optimize the entire user journey—from acquisition and activation to retention and monetization. By helping users quickly realize the value of Grafana Cloud, we enhance their overall product experience.

We’re looking for an experienced Growth Onboarding Product Manager to play a pivotal role in shaping this experience. In this role, you’ll work to improve the onboarding process, lowering the barrier for users getting started with Grafana Cloud. Reporting to the Manager of Growth Product Management, you will partner with Engineering, UX, and Growth Marketing to create intuitive onboarding flows that ensure users can easily get started and see immediate value.

The Role

As a Growth Product Manager for Onboarding, you will own the onboarding experience for Grafana Cloud, guiding users from sign-up to meaningful product engagement. This role involves driving onboarding initiatives, running experiments, and ensuring both technical beginners and advanced users quickly realize the value of Grafana Cloud. You’ll set and track key metrics to measure onboarding success. 

• Develop and lead the onboarding strategy to help users get setup and understand the value of Grafana Cloud
• Design and run A/B tests to identify friction points and improve the onboarding flow
• Collaborate with design, engineering, and data teams to ensure seamless execution of experiments and accurate tracking of key onboarding metrics
• Set and track KPIs, such as time-to-value, engagement rates, and conversion rates, to measure the success of onboarding initiatives
• Continuously analyze user behavior and test results to refine and enhance the onboarding process
• Extend the onboarding journey beyond initial setup, driving deeper user engagement and long-term retention
• Partner with the Growth Manager to align in-product communications and onboarding emails with the overall strategy
• Work cross-functionally to align goals and execute onboarding experiments at scale, ensuring alignment with Growth, UX, and Engineering teams

You’re the right fit if you have…

• Experience working in the developer tools ecosystem
• Strong proficiency in SQL for analyzing user behavior, tracking key metrics, and optimizing conversion funnels using tools like Grafana, BigQuery, and Fullstory
• The ability to translate technical requirements effectively for both engineering and non-technical teams
• Familiarity with A/B testing and data-driven decision-making to improve user journeys
• Solid product management skills: roadmap creation, executing cross-functional projects, and iterating on experiments
• A resourceful, problem-solving mindset and the ability to thrive in ambiguous situations
• A self-starter attitude, capable of taking ownership and balancing independent work with seeking support when needed
• Strong cross-functional collaboration skills, working with teams like design, engineering, and marketing to scale onboarding initiatives
• The ability to turn complex product features into clear, actionable onboarding steps and manage projects end-to-end with minimal oversight
• Comfort using GitHub to manage projects, collaborate with engineers, and track progress

A bonus if you have…

• Familiarity with A/B testing platforms and growth experimentation processes
• Experience driving onboarding or activation initiatives in a B2B SaaS or developer tools environment
• Experience in Growth Product Management, focusing on user acquisition, activation, or onboarding
• Familiarity with Grafana
• Experience with open-source projects or working at an open-source company