Head of E-Commerce

Job Description

About Paired

At Paired, we’re on a mission to help romantic couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day.

And it works. Our app is the #1 couples app globally with +12M downloads, +200,000 daily active users, and more than £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

Although we are a remote-first team hiring in the UK and Spain, keeping our employees connected remains extremely important. To bring everyone together, we meet three times a year at various European locations for focused co-working weeks and dynamic team-building activities.

About The Role

Paired is expanding into offering gifts for couples and we are seeking a passionate leader to grow this new business line. Our vision is to become the #1 online store for digital and physical gifts that enhance connection, intimacy, and fun in couple relationships.

In this entrepreneurial role, you’ll have full ownership of our online store, from selecting products to managing product design, manufacturing and logistics, as well as the website and marketing. You’ll work with the existing Paired team and external partners to deliver an outstanding shopping experience to couples around the world. 

This is a unique opportunity to build a new business from scratch, backed by the resources and audience of the #1 brand for couples. This role will likely evolve into a senior leadership role as the store grows, new products are launched and new hires are required.

What Your Role Encompasses

Strategy & planning

• Develop and execute a plan to achieve £1M in online store revenue within the first 12 months
• Identify high-potential couple gift opportunities aligned with our brand and customers, supported by insights from primary and secondary research
• Define and track progress against KPIs to measure success and optimize performance across the store

Product management & design

• Oversee the ideation, design, and packaging of products to create unique couple gifts that incorporate Paired’s relationship expertise
• Collaborate with the Design and Brand teams and external partners to bring new digital and physical products to market

Operations & logistics

• Source and manage manufacturing and shipping partners, ensuring quality, reliability, and cost efficiency
• Handle logistics, including inventory management, fulfillment, and delivery, with a focus on creating a seamless customer experience

Website development

• Build and manage the online store, leveraging Shopify (or similar platform) to ensure a smooth and intuitive customer journey
• Regularly optimize the website for performance, conversion, and user experience

Marketing & customer support

• Collaborate with the Brand & Growth teams to develop campaigns that drive traffic and sales
• Create compelling product descriptions, visuals, and branding for all products
• Deliver excellent customer service and support

Requirements

• A true passion for building and developing products!
• 5+ years of experience in e-commerce, ideally in a leadership or entrepreneurial role focused on US markets
• Proven track record of building and scaling an online store from the ground up
• Deep understanding of D2C e-commerce, including product sourcing, logistics, fulfillment, and digital marketing
• Hands-on experience with Shopify, including store setup, optimization, and app integrations
• Strong commercial instincts with the ability to identify high-potential products and drive revenue growth
• Data-driven mindset with experience optimizing conversion rates, customer acquisition costs, and lifetime value
• Excellent project management skills with the ability to oversee multiple workstreams, from product development to logistics and marketing
• Customer-centric approach with a passion for delivering exceptional online shopping experiences
• Strong collaboration and communication skills to work cross-functionally with design, growth, and operations teams
• Must reside in the UK or Spain and have the legal right to work there (we are unable to provide visa sponsorship)

Stand out with:

• Experience in the gifting, wellness, or relationships space
• Prior success in launching a subscription-based or high-retention e-commerce business
• Hands-on expertise in performance marketing, SEO, and conversion rate optimization (CRO)
• Experience working in a fast-growing startup environment

Benefits

• Yearly salary of £80-90k (UK) / €81-92k (Spain) plus incentive bonuses
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month's paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship

Hiring process

1. Application review (qualifications, experience, and motivation)
2. COO interview - Meet with Tom to discuss the role and your suitability in further detail
3. Task - We’ll send you a task to complete at home to assess your practical skills
4. Team interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis
   

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
• We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve

And one last thing…

Excited by our business but not sure if you meet the job criteria? Not to worry! If you feel you have that special something and could contribute to our mission, get in touch anyway. We are always looking to add great people and we know that you are more than your CV. We would encourage you to apply regardless as we don’t believe that ticking off a list of skills is the only thing that makes a great candidate.