Marketing and Development Manager

Job Description

We are seeking an experienced and dynamic Marketing and Development Manager to lead and execute our marketing strategies, support fundraising efforts, and enhance brand awareness. This role is integral to aligning organizational goals with impactful outreach and fundraising initiatives.

Core Responsibilities include:

Strategy Development:

Collaborating with social media and website consultants to design and implement a marketing strategy that aligns with organizational objectives.

Identifying target audiences and optimize campaigns to enhance brand awareness and generate leads.

Team Collaboration:

Working closely with other departments to ensure alignment of marketing efforts with organizational goals.

Managing relationships with external consultants and partners.

 Data Analysis and Reporting:

Designing monthly reports using a variety of engagement metrics to track performance and share insights with leadership.

Leveraging data to inform and refine marketing strategies.

Brand Management:

Maintaining and enhancing the organization’s brand identity and presence.

Ensuring consistency and alignment in messaging across all marketing materials.

Development and Fundraising:

Working with the VP of Development to craft Annual Appeal letters, biannual program updates, sponsorship presentations, and other fundraising materials as requested

Assisting in drafting Letters of Intent (LOIs) or other  introductory materials for prospective funders.

Conducting research on foundations and/or corporate funders

Working with other members of the Development team to maintain HealthCorps CRM, including data entry, report creating, and updating of profile details; serve as primary point of contact for any edits to CRM entries submitted by other members of the HealthCorps team. 

Requirements

Experience: Minimum 5+ years in development, marketing, or communications, preferably within a small to mid-sized organization.

Educational Background: Bachelor’s degree in Marketing, Communications, Business Development or related field. 

Technical Proficiency: Expertise in marketing tools such as Google Analytics and social media platforms.

Communication: Strong written and verbal communication skills, with a proven ability to create persuasive and compelling written materials.

Analytical Skills: Ability to interpret data and metrics to improve marketing performance.

Autonomy: Demonstrated success working independently in a strategic capacity.

Collaboration: Effective at working across teams and managing external relationships.

Time Management: Ability to effectively balance multiple tasks and priorities in a dynamic and fast-paced environment. 

Passion for Addressing Health Disparities: A strong commitment to addressing health disparities in community settings, particularly in education and/or youth development.  

Cultural Competence: Ability to effectively and respectfully communicate, collaborate, and connect with individuals from diverse backgrounds, identities, and experiences. Preferred experience working in and with racially, ethnically, and socioeconomically marginalized communities. 

Growth Mindset: A commitment to personal and professional development, consistently striving for improvement. 

Language Skills: Bilingual proficiency is a plus. 

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Work From Home