Create and implement content marketing strategies to enhance brand awareness, engagement, and generate leads.
Executing the content strategy and developing content to support social media and other various channels, including online blog posts, social media, email campaigns, website copy and offline point-of-sale materials.
Conduct thorough market research to stay informed about industry trends, competitor activities, and emerging opportunities.
Understand the best practises of SEO and integrate them into content creation to improve search engine visibility.
Work collaboratively with cross-functional teams and affiliates, including sales, call centre and planning, to ensure thorough and effective content delivery.
Manage the distribution of content across different platforms to optimize reach and impact.
Evaluate metrics related to content performance and leverage insights to maximise and refine future content strategies.
Stay current with industry regulations and standards related to content creation and marketing.
Requirements
Bachelor or higher qualifications in Marketing, Communications, design, or a related field.
Proven 5+ years of experience in content marketing, and digital marketing with a strong portfolio showcasing diverse content types and successful campaigns.
Strong writing and editing skills, with a keen eye for detail and creativity for creating high-quality content.
Understanding SEO and the ability to optimize content for search engines.
Strong organisational and project management skills to handle multiple projects and the ability to meet tight deadlines and be flexible on ad-hoc requests.
Familiarity with marketing automation tools and analytics platforms.
Excellent communication and interpersonal skills both written and verbal.
A strategic mindset with the ability to align content initiatives with overall business goals.
A creative mindset to come up with innovative and engaging content ideas.
Passionate learner who excels in collaborative environments, actively contributing to the success of the team.
Benefits
As a Twoconnect employee, you get to enjoy the following: