Nielsen

Vice President, Product Management - Ditigal Ads

Job Description

As the VP of Product Management for Niesen’s measurement applications, you will drive the strategic vision, development and execution of Nielsen’s next generation of measurement applications. This is a critical leadership role that will shape the future of Nielsen’s measurement applications, driving innovation and ensuring our product offerings meet the evolving needs of the industry.


Responsibilities:
  • Define and lead the strategic vision for Nielsen measurement applications, aligning with company goals and market needs.
  • Oversee the end-to-end product life cycle, from concept and development to launch and iteration.
  • Prioritization of the product roadmap, including a clear understanding of requirements, resources, execution timelines and P&L impact.
  • Collaborate with cross-functional teams (engineering, data science, sales and marketing) to deliver cutting-edge solutions.
  • Identify market trends, customer needs and competitive landscape to inform product strategy.
  • Drive innovation in ads measurement products, fostering a culture of collaboration and excellence.
  • Lead stakeholder communication, including presenting product strategies and updates to executive leadership and key customers.
  • Ensure products are launched on time and within budget, while meeting high-quality standards.
  • Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Measurement applications.
  • Ensure efficient and effective product development processes, including agile methodologies and best practices.

    • Skills:
  • 8+ years of experience of technical product management with deep technical knowledge of the advertising stack and direct experience building linear, digital, cross-platform planning & measurement, DSPs, SSPs, Ad servers, Data-Driven Planning, Activation, Programmatic Buying and Measurement solutions in CTV/OTT environments.
  • Experience working with cross-channel measurement and planning systems across TV, CTV/OTT, and digital platforms.
  • Experience with machine learning applications in ad tech, specifically for data-driven, audience-based planning, targeting and activation.
  • In-depth industry knowledge and experience with digital advertising standards and protocols, particularly in CTV and OTT, and familiarity with industry standards such as VAST, OpenRTB, GDPR, CCPA, VPPA, etc.,
  • Experience building 0-to-1 products, leading client discovery, executing test and learn research and adjusting product build direction due to changes in priorities and new information.
  • Strong leadership and team management skills, with the ability to inspire and guide cross-functional teams.
  • Ability to manage and prioritize multiple initiatives in a dynamic environment.
  • Demonstrated success in driving product innovation and managing complex portfolios.
  • Exceptional strategic thinking, with the ability to translate market insights into actionable product strategies.
  • Good written and verbal communication skills and the ability to communicate with both technical and non-technical audiences.

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